Passionfruit vs Profound :
Which one is right for you?
When choosing the right platform, small differences can make a big impact. Here’s how Passionfruit stacks up against Profound across the key areas that matter most.
What they do
Profound helps businesses track their presence across AI platforms like ChatGPT, Perplexity, and Google AI Overviews.The platform includes options for creating customized dashboards, exploring AI-generated conversations, and automating routine tasks.
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Unified Analytics Hub
One view combining traditional SEO and AI-driven search data for real-time, data-driven decisions.
AI-Powered Optimization
Get content suggestions, sentiment insights, and prompt-level visibility from AI models like ChatGPT, Perplexity, and Gemini.
Granular Audience Analytics
Break down performance by geography, device, and channel to personalize strategies and maximize engagement.
Deep Keyword & Content Insights
One view combining traditional SEO and AI-driven search data for real-time, data-driven decisions.
Where does profound lacks
Pricey
Starting at $499/month, it’s far from budget-friendly. For small businesses, startups, and agencies with multiple clients, unless AI search visibility is a top priority.
Steep Learning Curve
Starting at $499/month, it’s far from budget-friendly. For small businesses, startups, and agencies with multiple clients, unless AI search visibility is a top priority.
Data Overload
Starting at $499/month, it’s far from budget-friendly. For small businesses, startups, and agencies with multiple clients, unless AI search visibility is a top priority.
How we Solve Competitors Problem
Passionfruit Labs is purpose-built for Generative Engine Optimization (GEO), helping brands track, analyze, and act on their visibility across AI platforms. With a marketer-friendly design, it focuses on clarity, actionability, and affordability, enabling teams to connect AI visibility directly to growth and revenue.
Dedicated GEO Focus
Passionfruit Labs is purpose-built for Generative Engine Optimization, focusing entirely on AI-driven visibility instead of broad SEO. It tracks brand presence across platforms like ChatGPT, Perplexity, Gemini, and Claude. This ensures brands get depth and accuracy tailored to AI search, not diluted by unrelated metrics.
Prompt Level Tracking
The platform gives you precise visibility into which prompts include your brand and how you’re positioned. With prompt based ranking, you can also compare your performance directly against competitors on critical prompts. This level of granularity eliminates guesswork and highlights where improvement is most urgent.
Citation Checks
Passionfruit Labs shows when and where your brand is cited, mapping it down to the exact page or asset. This allows teams to identify which content is already influencing AI answers and to refine or replicate those successful pieces strategically.
Revenue Attribution
It connects AI search performance directly to ROI, showing how visibility in AI-driven answers impacts leads, conversions, and revenue. This makes it easier for marketers to justify budgets and report success in terms executives care about
Head to Head
Passionfruit vs Profound
See how Passionfruit stacks up against Profound
Features
Core Focus
Platforms Covered
Prompt-level insights
Sentiment Analysis
Revenue Attribution
Citation Tracking
Competitor Analysis
Share of Voice
Ease of use
Pricing
Passionfruit
GEO-focused, prompt-level
ChatGPT, Perplexity, Gemini,
Granular, real-time prompt
Contextual sentiment
AI visibility tied directly to
Prompt + page-level citation
Up to 5 competitors, prompt
SoV by platform, geography,
Intuitive, marketer-friendly
Starts at $20/month
$49/month
$99/month
Profound
SEO analytics with some AI .
Google, Bing, AI platforms
Not supported
Not supported
Provides AI visibility
Not Supported
Not Supported
Not Supported
Steep learning curve
Free
Starter- $10/month
Team- $80/month
Scale- Custom pricing
Frequently Asked Questions
