Boost Conversion and Engagment with AI-Powered Content Optimization and Customization

Passionfruit leverages industry leading AI to automatically test and optimize your website content to boost conversion.Effortlessly increase conversion rates by 124%, bump up engagement by 40%, and reduce bounce rate.

Backed by Investors & Advisors from top institutions
Start XStanfordFloodgateCarnegie MellonVenture Bridge

How it works.

Enter website URL
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Track Website Events
Configure Experiment
Captivate customers with effective copy.

Effective copywriting principles have empirically increased conversion rates by at least 124%.

We use AI to intelligently generate variations of your website content, and automatically run A/B tests to identify winners.

You have full control on which elements you want to experiment, percentage of website traffic to experiment with, and the number of variations.

Their time is your money.

Engaging copy keeps visitors on your website longer, increasing engagement and likelihood to convert.

Studies show copy improvements can reduce bounce rates by over 40%.

Passionfruit analyzes readability, messaging, and CTAs to optimize engagement.

Build persuasive websites, powered by our data.

We provide detailed visual reports of website events, A/B tests, and user journey.

This helps you not just increase conversion today, but also set up for success in the future.

Don't worry, we adhere to industry best practices of data gathering, security, and compliance.

Connect with your audience, capture more leads.

Compelling copy resonates with your target audience, generating more and higher quality leads.

Passionfruit tests language tailored to your buyer personas to boost lead capture rates.

Industry benchmarks show optimized copy can increase conversion rates by at least 25%.

Made for everyone.

B2B SaaS

Every customer will be looking at your website before they engage. Optimize content, boost conversion.

Zero to One companies

You're a team of super builders and thinkers. Focus on building products. Leave the performance marketing to us.

E-Commerce & D2C

Your website is your identity. Engaging, customized, personalized content is the difference between a sale and lost lead.

B2C companies

Is your website the primary sales channel? Continuosly optimize content and don't lose out on ad clicks.

One to Hundred companies

You've validated PMF, but need to grow. Leverage Passionfruit to experiment continuously, grow infinitely.


Inspiring mission statements and persuasive messaging will help visitors really understand and support your story.

Frequently Asked Questions

Does Passionfruit work with website builders like Shopify and Webflow?
How do I install Passionfruit?
How long does it take to integrate?
What happens if Passionfruit is down?
What is a 'variant'?
Can I choose which parts of the website I want to experiment with?
Can I control the amount of traffic that sees the variants generated by Passionfruit?
How many pages can I optimize or customize?
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