Executive Summary

Visily, an AI-powered UI design platform, faced a critical challenge: limited visibility across both traditional search engines and the rapidly emerging AI search platforms where design professionals increasingly discover solutions.

Competing against established giants like Figma and Sketch, Visily needed to break through the noise in a crowded market. The brand had powerful product capabilities—AI-first automation for wireframing, prototyping, and UI design—but wasn't positioned where users searched for solutions.

By implementing a coordinated strategy that optimized for both traditional search engines and AI platforms (ChatGPT, Perplexity, Claude, Google AI Overviews), Visily achieved exceptional results: an 11x overall traffic increase within months, with some individual metrics exceeding 1,000% growth. Most impressively, Claude.ai traffic surged 1,065%, demonstrating the transformative power of positioning for emerging search channels.

Performance Snapshot (2-3 Months)

About Visily

Visily is an innovative AI-powered design platform that democratizes UI design through automation. Rather than requiring deep design expertise, Visily enables product managers, developers, and business analysts to rapidly create professional wireframes and prototypes.

Core capabilities include:

• Screenshot-to-design conversion technology

• Text-to-wireframe AI generation

• No-code design solutions

• AI-powered UI automation

Customer base:

• Solo entrepreneurs to enterprise teams

• Product managers, developers, and business analysts

• Non-designers needing rapid prototyping capabilities

• Users of competitors: Figma, Sketch, Adobe XD

The market opportunity is significant: design tool adoption is accelerating, and users are increasingly using search (both traditional and AI) to discover solutions rather than relying solely on brand awareness.

The Growth Challenge

Visily wasn't constrained by product-market fit. It was constrained by discovery positioning. Three structural gaps limited visibility and demand generation.

1. Limited Presence in AI Search Platforms

The Problem:

While Visily had strong product capabilities, the brand struggled with low presence across major AI search platforms (ChatGPT, Perplexity, Claude, Gemini) where design professionals increasingly discover tools and solutions.

AI platforms were becoming discovery channels, but Visily's content wasn't systematically optimized for these environments. This meant losing visibility during critical research moments.

The Opportunity:

Design tool discovery was shifting. Users asked AI assistants natural language queries like:

• "How can I create wireframes without design skills?"

• "What's the best AI tool for rapid prototyping?"

• "Show me alternatives to Figma for non-designers"

• "How do I convert screenshots into design mockups?"

Capturing these queries required a different approach than traditional SEO.

2. Poor Semantic Understanding by AI Systems

The Problem:

AI search engines struggled to comprehend Visily's unique value proposition—what made it different from other design tools. Without clear semantic signals, the platform wasn't being recommended or referenced by AI models.

The Opportunity:

By implementing structured data and semantic optimization, AI systems could better understand and reference Visily as an authority on AI-powered design automation.

3. Absence from Traditional Search Discovery Queries

The Problem:

In traditional Google Search, Visily wasn't consistently appearing for high-intent queries related to design tools, wireframe generators, and AI design solutions. Even more problematic: non-branded discovery queries (queries where users don't search for "Visily" but look for solutions) weren't driving consistent traffic.

The Opportunity:

Optimizing for both branded and non-branded keywords could significantly expand the top-of-funnel discovery surface. Keywords like "AI wireframe generator," "screenshot editor AI," and "UI design AI" had significant search volume but minimal Visily presence.

The Strategy: Unified Discovery Optimization

Rather than treating AI and traditional search as separate channels, Passionfruit implemented a unified optimization strategy that strengthened Visily's presence across all discovery environments.

1. Conversational Keyword Research & Intent Mapping

What we did:

• Mind-mapped natural language search patterns used across AI platforms and traditional search

• Identified high-intent keywords where users explicitly searched for solutions

• Prioritized queries like "AI wireframe generator," "screenshot to design," "text to wireframe," and "no-code design tools"

Impact:

This expanded the keyword target list and ensured optimization was aligned with how users actually search—whether they're typing in Google or asking ChatGPT.

2. Content Optimization for AI Search Readiness

What we did:

• Implemented comprehensive structured data (SoftwareApplication, Product, FAQ schemas)

• Created content specifically formatted for AI extraction—clear Q&A formats, actionable steps, entity-based optimization

• Optimized for "People Also Ask" and featured snippet opportunities

• Built semantic content clusters around core topics: "AI design tools," "wireframe generators," "no-code design," "UI automation"

Impact:

The number of keywords ranking in People Also Ask (a critical AI search signal) increased from 74 to 261. Twelve keywords achieved direct answer rankings in Google's AI Overviews.

3. Technical SEO & Site Architecture

What we did:

• Conducted comprehensive technical audits

• Optimized page speed and Core Web Vitals

• Enhanced internal linking strategy to establish topical authority

• Improved site structure to clarify relationships between AI-powered features

Impact:

Keywords ranked in SERP features increased 210% (from 47 to 146 positions). This visibility translated into more AI platform extraction opportunities.

4. Strategic Content Development

What we did:

• Identified blog opportunities from competitor analysis and gaps in SERP coverage

• Created optimized blog content targeting high-intent, long-tail queries

• Developed resource pages that serve as authority references for AI solutions

Impact:

Blog impressions increased 23%, clicks increased 24%. Unoptimized older articles were systematically updated with better internal linking and keyword optimization.

5. Authority Building Through Backlinks & Citations

What we did:

• Set up organic profiles across high-DA platforms (Quora, Behance, Product Hunt, StackShare, etc.)

• Secured backlinks from authority sources (average DA: 80 across profile network)

• Established semantic relationships to design-related entities

Impact:

Domain authority increased from 35 to 37. More importantly, the backlink profile signaled to AI systems that Visily was an authoritative player in the design tool space.

The Results

The impact was immediate and measurable across all discovery channels.

AI Platform Performance

ChatGPT.com Results:

• Events increased 183.38% (reaching 468,338 interactions)

• Key events surged 258.48%

• Average engagement time improved 13.67%

• Session key event rate: 46.79%

Perplexity.ai Results:

• Events exploded 365.39% (reaching 61,622 interactions)

• Events per session increased 276.15%

• Session key event rate improved 18.73%

Claude.ai Results (Most Impressive):

• Events achieved extraordinary 1,065.74% increase

• Key events surged 620%

• Average engagement time increased 44.02%

• Overall engagement rate: 83.87%

Gemini.google.com Results:

• Events per session increased 43.1%

• Key events grew 51.5%

• Session key event rate improved 127.8%

Traditional Search Performance

Keyword & Visibility Metrics:

• Keywords ranked in top 20: increased to 9,228 (+15%)

• Top-performing keywords included: "AI wireframe generator," "screenshot editor," "UI design AI," "prototype AI"

• Blog content achieved 1,237% click increase on certain pages from AI-driven long-tail queries

Organic Traffic:

• Non-branded impressions increased 10%

• Branded impressions grew 25.91%

• Blog traffic specific improvements: +23% impressions, +24% clicks

SERP Feature Visibility:

• Keywords ranking in featured snippets and People Also Ask: +253% increase

• AI Overview direct answer rankings: 12 keywords

• Overall SERP feature positioning: +210%

Business Impact

The visibility gains translated into measurable business outcomes:

• Non-branded discovery drove new customer discovery at scale

• AI platform presence positioned Visily in emerging research channels where users were increasingly discovering solutions

• Blog content became a sustainable channel for top-of-funnel acquisition

• Overall discoverability increased 11x across all channels combined

Why This Worked

Key Insight

The design tool market is bifurcating. Users now discover solutions through both traditional search and AI platforms. Competitors optimizing for only one channel were leaving visibility on the table.

By treating search discovery as a unified challenge—with AI and traditional platforms as complementary channels rather than separate initiatives—Visily was able to dominate multiple discovery environments simultaneously.

The result: 11x traffic growth and positioning as a top-of-mind solution when design professionals (across both search types) look for AI-powered design tools.

What Our Client Said

"This partnership demonstrated exceptional strategic thinking and execution. The Passionfruit team understood not just the traditional SEO playbook, but the emerging dynamics of AI search. They didn't optimize for one channel at the expense of another—they built a unified strategy that captured growth across all discovery environments."

Chief Product Officer, Visily