Passionfruit vs Peec AI
Passionfruit and Peec AI take different approaches to AI search. Peec AI is a self-serve dashboard with multi-engine monitoring and a roadmap clustering feature called Actions. Passionfruit is an end-to-end AI-native marketing partner covering SEO, AEO, content, technical, on-page, off-page, programmatic, CRO, analytics, and AI analytics under one fully managed engagement, with first-of-its-kind revenue-by-keyword attribution and minimum commitments.
Passionfruit
Fully managed end-to-end across SEO, AEO, content, technical, CRO, analytics, and AI analytics
Proprietary platform with 10,000+ signals analyzed per client every single day
Ships 150–350 actions per month across optimization, growth, and analytics initiatives
First-of-its-kind keyword-level revenue attribution with action-based ROI tracking included
Minimum commitments with custom pricing scoped according to each client engagement
Self-serve AEO analytics platform built for tracking, optimization, and visibility intelligence
Brand plans available at $95, $245, and $495 for growing internal marketing teams
Agency plans offered at $245, $495, and $795 for multi-client workflow management
Custom Comprehensive enterprise tier designed for advanced organizational and reporting needs
Unlimited users with UI scraping, recommendations, tracking, and source intelligence included
Category
Examples
What it provides
AEO Tools
Peec AI, Profound, Athena, Novi, Otterly
AI visibility tracking and reporting
Traditional Agencies
Neil Patel, Single Grain, generalists
Strategy and execution at standard agency velocity
In-house build
--
Full ownership, requires significant tooling and time
AI-native end-to-end partner
Passionfruit
Proprietary AI infrastructure + fully managed end-to-end execution
Peec AI is one of the strongest pure-tracking dashboards in Europe. The pricing tiers ($95 brand Starter, with $245 and $495 mid and top tiers) lowered the entry barrier, and unlimited users on every plan removed the per-seat math common in other AEO tools. The Actions feature clusters citations into Owned Media opportunities and Earned Media gaps with a Relative Opportunity Score. UI scraping rather than API access lets Peec interact with AI models the way real users do. Agent Analytics provides first-party crawl visibility showing which AI bots visit which pages. MCP support across paid plans is useful for teams wiring Peec into Claude or Cursor workflows. Within the scope of "track AI visibility, understand bot behavior, and cluster opportunities," Peec is one of the cleanest products in the European market.
Where Passionfruit Goes Further
1. End-to-end scope, not just tracking
Peec tracks AI visibility, clusters opportunities, and provides source intelligence with gap analysis. Passionfruit covers tracking plus everything that turns tracking into revenue: content production, technical SEO, on-page optimization, digital PR, Reddit engagement, programmatic SEO, CRO, and full analytics infrastructure. One contract. One team. One dashboard.
2. First-of-its-kind revenue-by-keyword attribution
Passionfruit's flagship metric is revenue per query -- every search query, Google or AI, mapped to revenue at the URL level. Revenue Decay Alerts notify the team the moment a revenue-driving query loses position. Peec's Actions feature ranks opportunities by Relative Opportunity Score; Passionfruit ranks opportunities by attributed dollar impact and ships against them.
3. Action-based ROI tracking
Every shipped action is logged with URL, action type, owner, and date and correlated 30 days later to non-branded clicks, impressions, and revenue at that exact URL. The page-level learning model feeds back into prioritization for the next sprint.
4. End-to-end CRO and analytics built in
CRO and analytics infrastructure (GA4, GTM, server-side, custom dashboards) are included as part of the engagement. Peec does not offer CRO or analytics infrastructure setup.
5. Minimum commitments
Passionfruit engagements operate with month-to-month flexibility. No long lock-ins. Buyers extend based on results, not contractual obligation.
6. The 5-Surface Organic System
Surface | What Passionfruit covers | What Peec AI covers |
1. Your site | PDPs, collections, programmatic, schema, llms.txt, CRO | -- |
2. Public opinion | Reddit, Quora, YouTube, TikTok seeding | -- |
3. Listings | G2, Capterra, TrustPilot, Wirecutter | -- |
4. Citations | Press, podcasts, AI corpora, expert quotes | Tracks citations + source intelligence on this surface |
5. Physical | Stores, events, sponsorships, local SEO | -- |
Plan
Peec AI
Passionfruit
Brand entry
$95/mo (Starter)
Custom -- scoped to engagement
Brand mid
$245/mo (Pro)
Brand top
$495/mo (Advanced)
Custom -- scoped to engagement
Agency entry
$245/mo (Essential)
Custom -- scoped to engagement
Agency top
$795/mo (Scale)
Custom -- scoped to engagement
Enterprise
Custom (Comprehensive)
Custom -- scoped to engagement
Best For
Passionfruit is the cleaner fit for:
Brands that want SEO, AEO, content, technical, CRO, analytics, and AI analytics under one fully managed engagement
Teams that need keyword-level revenue attribution and action-based ROI tracking
Marketing leaders prioritizing minimum commitments and month-to-month flexibility
Programs where Reddit, listings, citations, content, technical, and conversion optimization all need to move together
Peec AI is a fit for:
In-house teams already staffed across content, SEO, digital PR, and analytics that want a self-serve analytics platform with AI visibility tracking, source intelligence, gap analysis, and opportunity clustering
