Passionfruit vs. NoGood
Passionfruit and NoGood take different approaches to growth marketing. NoGood is an AI-native growth marketing agency delivering full-stack paid and organic execution through bespoke squads of senior strategists, creators, growth engineers, and data scientists. Its scope spans paid social, paid search, organic social, SEO, AEO, CRO, content marketing, performance branding, marketing analytics, and fractional CMO services.
Passionfruit
Fully managed end-to-end across SEO, GEO/AEO, content, technical, Reddit, programmatic SEO, and AI analytics.
Proprietary platform with 10,000+ signals per client per day.
Ships 150 to 350 actions per month
First-of-its-kind keyword-level revenue attribution with action-based ROI tracking.
Minimum commitments with custom pricing scoped per engagement.
Full-stack growth marketing agency spanning paid and organic channels.
Average retainer above $20,000 per month with custom-scoped engagements and no fixed-tier packages.
Bespoke squads purpose-built for each engagement.
Proprietary AI infrastructure and Goodie AI partnership for AEO monitoring.
Notable clients include Nike, TikTok, MongoDB, P&G, ByteDance, Anthropic, and AWS.
How to Think About the Buyer's Options
Category
Examples
What it provides
AEO Tools
Gauge, Profound, Athena, Novi, Peec AI
AI visibility tracking and reporting
Full-Stack Growth Agencies (Paid + Organic)
NoGood, generalist agencies
Paid media + organic execution with squad-based delivery
Traditional SEO Agencies
Wpromote, Victorious, Siege Media, Directive
Strategy and execution at standard agency velocity
In-house build
-
Full ownership requires significant tooling and time
Where NoGood Is Strongest
NoGood covers paid and organic growth under one engagement. Paid social spans 11 platforms, paid search covers Google Ads, Bing Ads, YouTube Ads, Shopping Ads, and Display Ads, and organic social runs across YouTube, TikTok, Instagram, LinkedIn, X, Reddit, and Substack. The squad model assigns a bespoke team of senior strategists, creators, growth engineers, and data scientists to each client, with PPC specialists carrying a minimum of 5 years of experience and fractional CMOs carrying $100M+ in spending learnings. For brands that need paid acquisition, organic growth, and senior marketing leadership under one partner, this reduces vendor count and coordination overhead.
Four studio divisions add specialized depth: a Creative Growth Studio, a dedicated TikTok Studio (NoGood is a certified TikTok Enterprise Partner and the first ByteDance partner in the US), a Content Creation Agency producing 20 to 30 pieces of platform-native content monthly, and an AI Lab for generative AI consulting and development. Vertical specialization in Healthcare, Fintech, and AI brings regulatory-aware execution, and the client roster (Nike, TikTok, MongoDB, Intuit, P&G, ByteDance, Anthropic, AWS, L'Oreal, Johnson & Johnson, American Express, among others) confirms enterprise credibility at scale.
Where Passionfruit Goes Further
1. Organic depth, not breadth across paid channels
NoGood spans paid social, paid search, organic social, SEO, AEO, CRO, content marketing, performance branding, analytics, and fractional CMO. Passionfruit concentrates the full engagement on organic growth: SEO, GEO/AEO, programmatic SEO, content production, technical SEO, link building, Reddit engagement, and AI analytics. For brands whose primary growth constraint is organic search and AI visibility (not paid media), Passionfruit's entire team, technology stack, and sprint capacity is allocated to that problem.
2. First-of-its-kind revenue-by-keyword attribution
Passionfruit's flagship metric is revenue per query: every search query (Google or AI) mapped to revenue at the URL level. Revenue Decay Alerts notify the team the moment a revenue-driving query loses position. NoGood measures success through revenue generated, CAC, CLTV, ROAS, and qualified pipeline, but does not reference keyword-level revenue attribution connecting individual search queries to attributed revenue.
3. Action-based ROI tracking
Every shipped action is logged with URL, action type, owner, and date, then correlated 30 days later to non-branded clicks, impressions, and revenue at that exact URL. The page-level learning model feeds back into prioritization for the next sprint. NoGood provides executive dashboards and dedicated AI agents for real-time performance monitoring but does not reference per-action ROI correlation at the URL level.
4. Proprietary intelligence infrastructure at the URL level
Passionfruit's Algorithmic Marketing System processes 100+ signals per URL in real time, with six dedicated analytics modules: AI Visibility Tracking, Revenue Drop Analytics, Revenue by Keyword Attribution, Traffic Drop Analytics, Content Refresh Analytics, and Page-Level Analytics. Page360 connects SEO performance, AI visibility metrics, and analytics into a single URL-level diagnostic view. NoGood partners with Goodie AI for AEO monitoring (brand mentions, citations, sentiment, share of voice) and builds custom dashboards, but does not reference a comparable URL-level signal-processing engine.
5. Programmatic SEO at scale
Passionfruit's engineering-first pipeline turns structured data into hundreds or thousands of ranking pages targeting long-tail query patterns. The proprietary query fan-out strategy has driven 8x growth in AI citations for clients. NoGood's service lines do not reference programmatic SEO as a capability.
6. Reddit as a managed growth channel
Passionfruit runs Reddit engagement as a managed service: subreddit research, brand positioning, content seeding, community management, AI signal optimization, and performance analytics. Reddit threads are among the most-cited sources in ChatGPT, Perplexity, and Google AI Overviews, making Reddit presence a direct input to AI visibility. NoGood runs paid Reddit ads and references Reddit community activation and AMA campaigns under organic social, but does not offer Reddit as a standalone managed growth channel tied to AI citation strategy.
7. Link building and digital PR as a core service line
Passionfruit ships 20 to 40 link acquisitions per month through link gap analysis, prospect research, content-led outreach, strategic placement, digital PR, and ongoing monitoring. NoGood references digital PR and outreach specialists on the team but does not position link building or digital PR as a standalone, quantified service line.
8. Minimum commitments with month-to-month flexibility
Passionfruit engagements operate with month-to-month flexibility and no long lock-ins. NoGood's custom-scoped engagements do not publicly specify contract terms.
9. Four-channel organic discovery, not paid + organic breadth
Most growth agencies distribute attention across paid and organic. Passionfruit runs four organic channels as one integrated system:
Channel | What Passionfruit covers | What NoGood covers |
AI engines (AEO/GEO) | Citations and recommendations across ChatGPT, Perplexity, Claude, Gemini, AI Overviews, Copilot | AI visibility across ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Claude, Copilot via Goodie AI |
Search engines (SEO) | Technical SEO, on-page, schema, content at scale, off-page citations, programmatic pages | SEO service line: UI/UX audit, site architecture, backlink analysis, keyword research, metadata, internal linking, schema, content strategy |
Social and community | Reddit, YouTube, LinkedIn, Quora, forum-native discovery | Organic social across YouTube, TikTok, Instagram, LinkedIn, X, Reddit, Substack (broader platform coverage including paid social) |
Programmatic long-tail | Hundreds to thousands of targeted Q&A, comparison, and structured-data pages | Not referenced |
AI engines pull heavily from Reddit threads, YouTube transcripts, and long-tail pages when answering buyer questions. Brands that show up across all four organic channels get cited downstream. Run paid and organic together, and budget allocation decisions compete. Run all four organic channels together, and they compound.
10. The 5-Surface Organic System
Surface | What Passionfruit covers | What NoGood covers |
1. Your site | PDPs, collections, programmatic, schema, llms.txt, CRO | SEO, CRO, content marketing, site architecture, schema markup |
2. Public opinion | Reddit, Quora, YouTube, TikTok seeding | Organic social content, community management, UGC, influencer management |
3. Listings | G2, Capterra, TrustPilot, Wirecutter | Not referenced |
4. Citations | Press, podcasts, AI corpora, expert quotes | Digital PR, earned media strategy via AEO services |
5. Physical | Stores, events, sponsorships, local SEO | Not referenced |
Pricing Comparison
Dimension
NoGood
Passionfruit
Pricing model
Custom monthly retainer, no fixed-tier packages
Custom, scoped to engagement
Average retainer
Above $20,000/month
Minimum commitment
Not publicly specified
Month-to-month flexibility
Scope included
Paid social, paid search, SEO, AEO, organic social, content marketing, CRO, analytics, performance branding, fractional CMO (scoped per engagement)
SEO, GEO/AEO, content, technical, link building, Reddit, programmatic SEO, CRO, analytics, AI analytics
Starting engagement
Custom scoping: current performance, competitive landscape, goals, internal capabilities
Discovery call + audit
Best For
Passionfruit is the cleaner fit for:
Brands that want SEO, GEO/AEO, content, technical, programmatic SEO, link building, Reddit, CRO, analytics, and AI analytics under one fully managed organic engagement
Teams that need keyword-level revenue attribution and action-based ROI tracking
Marketing leaders prioritizing minimum commitments and month-to-month flexibility
Programs where organic search, AI visibility, Reddit, and programmatic long-tail all need to move together as one system
E-commerce, SaaS, D2C, and enterprise brands whose primary growth constraint is organic and AI search visibility
NoGood is the cleaner fit for:
Brands that need paid media (social ads and paid search) and organic growth managed under one agency partner
Companies that require organic social content production and community management across TikTok, Instagram, YouTube, LinkedIn, X, and Substack
Organizations looking for fractional CMO services or embedded senior marketing leadership
Startups and scaleups that need a full-stack growth engine covering paid acquisition, organic growth, performance branding, and analytics simultaneously
Brands in Healthcare, Fintech, and AI verticals where NoGood's regulatory-aware expertise and vertical specialization apply
