Analytics
What is Share of Voice?
Share of Voice (SoV) shows how often your brand appears in AI-generated answers across major platforms (ChatGPT, Gemini, Claude, Perplexity)—as a percentage of total brand mentions in your industry.
How to Use:
Navigate to the “Analytics” tab and select “Share of Voice.”
By default, see the last 30 days of performance since the day you have inputted the prompts.
Calculation: SoV = (Your brand’s appearances in AI answers / Total answers mentioning tracked brands) × 100
Top 4 brands apart from your brand with the highest SoV are plotted in the graph with your brand highlighted.
Change date range, filter by prompt, platform, or topics for focused analysis.
Pro Tips:
If SoV shows zero, add relevant branded questions (which contain the brand's name) or core brand’s focus and check again.
What is a Citation?
A citation is when a page from your domain or your competitor’s is expressly referenced by an AI engine in its answers—proof of content authority and trust.
How to Use:
Go to “Analytics > Citations.”
View top-cited domains and pages across AI engines.
See which specific links from your site/competitors are being cited.
Filter by topics, prompts, date, and platform.
Usage Tip:
Improve your chances of being cited by publishing detailed, well-researched pages and earning backlinks from trusted sites.
What is a Brand Mention?
Anytime your brand is referenced in an AI answer—even without a link—it counts as a mention. This signals awareness, authority, and AI-favorability.
How to Use:
Select “Brand Mentions” from the analytics menu.
See your average ranking position, average sentiment, total visibility share across all the prompts.
See “Platform Distribution” of mentions across different AI platforms
The “Recent Mentions” feed lets you read exact AI answers where your brand and competitors are mentioned along with the sentiment of the answer. You can sort your answers by negative sentiment.
Usage Tip:
Analyze sentiment to spot positive/negative trends.
Add prompts that target new regions, products, or customer pain points for broader monitoring.
This section lets you compare your AI visibility, citations, and mentions vs. every inputted competitor—showing where you’re winning, where you’re missing, and direct opportunities to close the gap.
How to Use:
In “Analytics,” select “Competitor Benchmarking.”
See count charts of other brands appearing in responses where you’re absent.
See all queries/prompts where you’re not present but competitor(s) are across different AI platforms.
See your current market position in terms of share of voice and average sentiment compared to competitors and other market players.
Usage Tip:
Use competitor insights for actionable “topic gap” analysis.
Get lists of prompts you need to target to catch up or overtake competitors.