Performance
What is AI Traffic?
Traffic and engagement driven by visitors who discover your brand through AI-powered search engines and platforms.
How to Use:
Go to “Performance > AI Traffic.”
Integrate Google Analytics and Google Search Console for direct attribution of AI-driven sessions and revenue.
See data on sessions, engaged users, purchases, and revenue per AI engine (side-by-side with traditional search data).
Compare results over different date ranges, countries, and platforms.
Usage Tip:
Use traffic insights to allocate budget efficiently (e.g., cut expensive paid channels where AI traffic is rising).
Map purchases back to prompt/citation data for true ROI measurement.