Otterly positions itself as an AI search monitoring tool for teams tracking brand visibility across major platforms. Here's what they bring to the table—and where it stops.
AI Search Monitoring
Designed for teams that want visibility into how their brand appears in AI-generated results without requiring deep strategy tools.
Multi-Platform Coverage
Basic citation and prompt visibility across AI engines, though without advanced integrations or platform-specific analytics.
Prompt-Level Visibility
Tracks prompt-level brand visibility without simulation depth and location-based analysis for strategic decision-making.
Looking good on paper isn't enough when execution falls short. Here are the critical gaps that leave marketing teams stuck with data they can't act on.
Real-Time Intelligence
Otterly operates on weekly reporting schedules, leaving teams without the agility to respond to AI visibility shifts. In fast-moving markets, delayed data means missed opportunities and slower strategic responses.
Revenue Attribution
No connection between AI visibility and business outcomes. Teams can't demonstrate ROI or understand how AI-driven traffic impacts leads, conversions, or revenue, making budget justification nearly impossible.
Basic Competitive Intelligence
Primarily observational with raw LLM data instead of strategic recommendations. Teams must interpret findings themselves and use separate platforms to translate insights into actual marketing execution.
Actionable Insights
Basic competitor visibility monitoring without strategic depth. Provides snapshots of how brands stack up but doesn't deliver competitive gaps, positioning strategies, or actionable benchmarking intelligence.
Monitor brand visibility the moment it happens across all major AI platforms. Instant insights enable rapid strategic pivots, ensuring teams never miss critical visibility changes or emerging opportunities.
Connect AI visibility directly to business outcomes with precise revenue attribution. Track how AI-driven traffic impacts conversions, demonstrate clear ROI, and secure more budget for GEO initiatives.
Get clear recommendations on exactly what steps to take next. From content suggestions to optimization priorities, Passionfruit transforms raw data into executable strategies that drive measurable growth.
Detailed competitor analysis comparing AI visibility, sentiment, and share of voice. Uncover where competitors outperform, identify content gaps, and develop strategies to reclaim visibility across AI search engines.
Different teams have different needs, but one thing's clear: if you're serious about GEO strategy, you need more than passive monitoring.
Choose Otterly.AI if:
Basic monitoring is enough, and deep analytics aren't needed
Weekly updates work for a slower-paced strategy
Budget is extremely limited with minimal GEO requirements
Focus is purely on brand safety observation, not optimization
No need to connect visibility to revenue or business outcomes
Choose Passionfruit Labs if:
Real-time insights with daily refresh are critical for competitive strategy
Revenue attribution and ROI clarity are essential
Team needs actionable recommendations, not just raw data
Looking for affordable pricing that scales without breaking the bank
Want regional insights, competitor intelligence, and unlimited collaboration
Need content suggestions and execution tools, not just monitoring
