SEO Glossary: Simple Definitions for Complex Terms
Your complete guide to SEO terminology. Clear, concise explanations of every keyword, concept, and metric — written for founders, marketers, and anyone who wants to understand search without the jargon.
A
A
Accelerated mobile pages
Accelerated mobile pages
Accelerated mobile pages
ad impressions
ad impressions
ad impressions
ada website compliance
ada website compliance
ada website compliance
Ahrefsbot
Ahrefsbot
Ahrefsbot
AI-Generated Content Detection
AI-Generated Content Detection
AI-Generated Content Detection
AI SEO (Artificial Intelligence in Search)
AI SEO (Artificial Intelligence in Search)
AI SEO (Artificial Intelligence in Search)
Anchor Texts
Anchor Texts
Anchor Texts
Article spinning
Article spinning
Article spinning
Article syndication
Article syndication
Article syndication
Auto-Generated Content
Auto-Generated Content
Auto-Generated Content
Algorithm
Algorithm
Algorithm
B
B
Backlink
Backlink
Backlink
Bing webmaster tools
Bing webmaster tools
Bing webmaster tools
BERT (Bidirectional Encoder Representations from Transformers)
BERT (Bidirectional Encoder Representations from Transformers)
BERT (Bidirectional Encoder Representations from Transformers)
Bingbot
Bingbot
Bingbot
Black Hat SEO
Black Hat SEO
Black Hat SEO
Bounce Rate
Bounce Rate
Bounce Rate
Branded Content
Branded Content
Branded Content
Branded Keywords
Branded Keywords
Branded Keywords
Breadcrumb Navigation
Breadcrumb Navigation
Breadcrumb Navigation
Behavioral Signals
Behavioral Signals
Behavioral Signals
Bridge Page
Bridge Page
Bridge Page
Broken link
Broken link
Broken link
Broken Link Building
Broken Link Building
Broken Link Building
C
C
Canonical Tag
Canonical Tag
Canonical Tag
Content Hub
Content Hub
Content Hub
Cached Page
Cached Page
Cached Page
canonical url
canonical url
canonical url
canonical url
canonical url
canonical url
Citation Flow
Citation Flow
Citation Flow
cloaking
cloaking
cloaking
Click-Through Rate (CTR) Optimization
Click-Through Rate (CTR) Optimization
Click-Through Rate (CTR) Optimization
Content Pruning
Content Pruning
Content Pruning
Core Algorithm Update
Core Algorithm Update
Core Algorithm Update
Content Velocity
Content Velocity
Content Velocity
Competitor Link Analysis
Competitor Link Analysis
Competitor Link Analysis
Cornerstone Articles
Cornerstone Articles
Cornerstone Articles
co citation
co citation
co citation
co occurrence
co occurrence
co occurrence
computer generated content
computer generated content
computer generated content
content delivery network
content delivery network
content delivery network
content gap analysis
content gap analysis
content gap analysis
content hub
content hub
content hub
content relevance
content relevance
content relevance
core web vitals
core web vitals
core web vitals
cornerstone content
cornerstone content
cornerstone content
crawl budget
crawl budget
crawl budget
Crawlability
Crawlability
Crawlability
Crawler
Crawler
Crawler
Crawl Depth
Crawl Depth
Crawl Depth
Customer Journey
Customer Journey
Customer Journey
D
D
Deep Crawl
Deep Crawl
Deep Crawl
Dofollow Link
Dofollow Link
Dofollow Link
Disavow Tool
Disavow Tool
Disavow Tool
Domain Rating (DR)
Domain Rating (DR)
Domain Rating (DR)
Domain Structure
Domain Structure
Domain Structure
Doorway page
Doorway page
Doorway page
Doorway Content
Doorway Content
Doorway Content
Dwell time
Dwell time
Dwell time
Dwell Time Manipulation
Dwell Time Manipulation
Dwell Time Manipulation
Dynamic url
Dynamic url
Dynamic url
E
E
Editorial link
Editorial link
Editorial link
Entity Recognition
Entity Recognition
Entity Recognition
EEAT (Experience, Expertise, Authority, Trust)
EEAT (Experience, Expertise, Authority, Trust)
EEAT (Experience, Expertise, Authority, Trust)
Ego Bait
Ego Bait
Ego Bait
Email Outreach
Email Outreach
Email Outreach
Entity Based SEO
Entity Based SEO
Entity Based SEO
Entry Page
Entry Page
Entry Page
Evergreen Content
Evergreen Content
Evergreen Content
Event-Based SEO
Event-Based SEO
Event-Based SEO
External link
External link
External link
F
F
Faceted Navigation
Faceted Navigation
Faceted Navigation
Featured Snippets
Featured Snippets
Featured Snippets
G
G
Gated Content
Gated Content
Gated Content
Google Passage Ranking
Google Passage Ranking
Google Passage Ranking
Gateway Page
Gateway Page
Gateway Page
Google Alerts
Google Alerts
Google Alerts
Google PageSpeed Insights
Google PageSpeed Insights
Google PageSpeed Insights
Google Algorithm
Google Algorithm
Google Algorithm
Google Search Generative Experience (SGE)
Google Search Generative Experience (SGE)
Google Search Generative Experience (SGE)
Google My Business (GMB) Categories
Google My Business (GMB) Categories
Google My Business (GMB) Categories
Google Shopping Optimization
Google Shopping Optimization
Google Shopping Optimization
Google Analytics
Google Analytics
Google Analytics
Google Autocomplete
Google Autocomplete
Google Autocomplete
Google Bombing
Google Bombing
Google Bombing
Google Business Profile
Google Business Profile
Google Business Profile
Google Caffeine
Google Caffeine
Google Caffeine
google dance
google dance
google dance
google hummingbird
google hummingbird
google hummingbird
google knowledge graph
google knowledge graph
google knowledge graph
google knowledge panel
google knowledge panel
google knowledge panel
google panda
google panda
google panda
Google Penalty
Google Penalty
Google Penalty
google penguin
google penguin
google penguin
google sandbox
google sandbox
google sandbox
google search console
google search console
google search console
google top heavy update
google top heavy update
google top heavy update
google webmaster guidelines
google webmaster guidelines
google webmaster guidelines
google webmaster tools
google webmaster tools
google webmaster tools
googlebot
googlebot
googlebot
grey hat seo
grey hat seo
grey hat seo
guest blogging
guest blogging
guest blogging
Guestographic
Guestographic
Guestographic
H
H
h1 tag
h1 tag
h1 tag
header tags
header tags
header tags
hilltop algorithm
hilltop algorithm
hilltop algorithm
holistic seo
holistic seo
holistic seo
hreflang
hreflang
hreflang
http 200
http 200
http 200
https
https
https
Hyperlocal SEO
Hyperlocal SEO
Hyperlocal SEO
I
I
inbound link
inbound link
inbound link
index bloat
index bloat
index bloat
indexability
indexability
indexability
informational query
informational query
informational query
internal link
internal link
internal link
interstitial ad
interstitial ad
interstitial ad
J
J
javascript seo
javascript seo
javascript seo
javascript rendering
javascript rendering
javascript rendering
K
K
keyword cannibalization
keyword cannibalization
keyword cannibalization
keyword clustering
keyword clustering
keyword clustering
keyword density
keyword density
keyword density
keyword difficulty
keyword difficulty
keyword difficulty
Keyword Mapping
Keyword Mapping
Keyword Mapping
keyword ranking
keyword ranking
keyword ranking
keyword stemming
keyword stemming
keyword stemming
keyword stuffing
keyword stuffing
keyword stuffing
keywords
keywords
keywords
L
L
latent semantic analysis lsa
latent semantic analysis lsa
latent semantic analysis lsa
link bait
link bait
link bait
link building
link building
link building
link Detox
link Detox
link Detox
Link Intersect
Link Intersect
Link Intersect
link equity
link equity
link equity
link exchange
link exchange
link exchange
link farm
link farm
link farm
link juice
link juice
link juice
link exchange
link exchange
link exchange
link popularity
link popularity
link popularity
link profile
link profile
link profile
link reclamation
link reclamation
link reclamation
link rot
link rot
link rot
link scheme
link scheme
link scheme
link spam
link spam
link spam
link text
link text
link text
link velocity
link velocity
link velocity
local business schema
local business schema
local business schema
local citation
local citation
local citation
local pack
local pack
local pack
local search marketing
local search marketing
local search marketing
local seo
local seo
local seo
Local SEO Citations
Local SEO Citations
Local SEO Citations
log file analysis
log file analysis
log file analysis
long tail keyword
long tail keyword
long tail keyword
lsi keywords
lsi keywords
lsi keywords
M
M
manual action
manual action
manual action
meta description
meta description
meta description
meta keywords
meta keywords
meta keywords
meta redirect
meta redirect
meta redirect
meta robots tag
meta robots tag
meta robots tag
meta tags
meta tags
meta tags
mirror site
mirror site
mirror site
mobile first indexing
mobile first indexing
mobile first indexing
Mobile Usability Report
Mobile Usability Report
Mobile Usability Report
Multimodal search
Multimodal search
Multimodal search
Multisearch (Google Lens & Text Combined)
Multisearch (Google Lens & Text Combined)
Multisearch (Google Lens & Text Combined)
N
N
nap
nap
nap
natural language understanding
natural language understanding
natural language understanding
natural link
natural link
natural link
navigational query
navigational query
navigational query
negative seo
negative seo
negative seo
Neural Matching
Neural Matching
Neural Matching
nofollow
nofollow
nofollow
noindex tag
noindex tag
noindex tag
noopener
noopener
noopener
noreferrer
noreferrer
noreferrer
not provided
not provided
not provided
O
O
off page seo
off page seo
off page seo
on page seo
on page seo
on page seo
Outreach Link Building
Outreach Link Building
Outreach Link Building
open graph meta tags
open graph meta tags
open graph meta tags
organic search results
organic search results
organic search results
organic traffic
organic traffic
organic traffic
orphan page
orphan page
orphan page
outbound link
outbound link
outbound link
P
P
page speed
page speed
page speed
pagerank
pagerank
pagerank
paid link
paid link
paid link
Passage Indexing
Passage Indexing
Passage Indexing
Passive Link Building
Passive Link Building
Passive Link Building
people also ask
people also ask
people also ask
pillar page
pillar page
pillar page
Phrase-Based Indexing
Phrase-Based Indexing
Phrase-Based Indexing
pogo sticking
pogo sticking
pogo sticking
primary keyword
primary keyword
primary keyword
Proximity to Searcher
Proximity to Searcher
Proximity to Searcher
private blog network
private blog network
private blog network
Q
Q
query deserves freshness qdf
query deserves freshness qdf
query deserves freshness qdf
R
R
rankbrain
rankbrain
rankbrain
reciprocal link
reciprocal link
reciprocal link
related searches
related searches
related searches
Readability Score
Readability Score
Readability Score
relative url
relative url
relative url
Review Schema
Review Schema
Review Schema
resource pages
resource pages
resource pages
Rendering Budget
Rendering Budget
Rendering Budget
rich snippet
rich snippet
rich snippet
robots txt
robots txt
robots txt
S
S
schema markup
schema markup
schema markup
search algorithm
search algorithm
search algorithm
search engine poisoning
search engine poisoning
search engine poisoning
Site Speed Optimization
Site Speed Optimization
Site Speed Optimization
search engine results pages
search engine results pages
search engine results pages
Search-Generated Experience (SGE)
Search-Generated Experience (SGE)
Search-Generated Experience (SGE)
search intent
search intent
search intent
search results
search results
search results
search term
search term
search term
search visibility
search visibility
search visibility
search volume
search volume
search volume
secondary keywords
secondary keywords
secondary keywords
secure sockets layer
secure sockets layer
secure sockets layer
seed keywords
seed keywords
seed keywords
seo
seo
seo
seo audit
seo audit
seo audit
seo silo
seo silo
seo silo
serp features
serp features
serp features
share of voice
share of voice
share of voice
short tail keywords
short tail keywords
short tail keywords
sitelinks
sitelinks
sitelinks
sitemap
sitemap
sitemap
sitewide link
sitewide link
sitewide link
spamdexing
spamdexing
spamdexing
Skyscraper Technique
Skyscraper Technique
Skyscraper Technique
sponsored link attribute
sponsored link attribute
sponsored link attribute
srcset
srcset
srcset
structured data
structured data
structured data
Store Locator SEO
Store Locator SEO
Store Locator SEO
Structured Data Testing Tool
Structured Data Testing Tool
Structured Data Testing Tool
subdomain
subdomain
subdomain
T
T
taxonomy seo
taxonomy seo
taxonomy seo
td idf
td idf
td idf
technical seo
technical seo
technical seo
thin content
thin content
thin content
TF-IDF (Term Frequency-Inverse Document Frequency)
TF-IDF (Term Frequency-Inverse Document Frequency)
TF-IDF (Term Frequency-Inverse Document Frequency)
tiered link building
tiered link building
tiered link building
title tag
title tag
title tag
top level domain
top level domain
top level domain
topical relevance
topical relevance
topical relevance
transactional query
transactional query
transactional query
transport layer security
transport layer security
transport layer security
trustrank
trustrank
trustrank
U
U
ugc link attribute
ugc link attribute
ugc link attribute
universal search
universal search
universal search
unnatural links
unnatural links
unnatural links
Unlinked Brand Mentions
Unlinked Brand Mentions
Unlinked Brand Mentions
url rating
url rating
url rating
url slug
url slug
url slug
user intent
user intent
user intent
V
V
vertical search
vertical search
vertical search
voice search
voice search
voice search
Vector Search
Vector Search
Vector Search
W
W
website authority
website authority
website authority
website hit
website hit
website hit
website structure
website structure
website structure
webspam
webspam
webspam
white hat seo
white hat seo
white hat seo
X
X
x robots tag
x robots tag
x robots tag
XML Sitemap Index
XML Sitemap Index
XML Sitemap Index
Y
Y
ymyl pages
ymyl pages
ymyl pages
Yahoo Advertising
Yahoo Advertising
Yahoo Advertising
YouTube Advertising
YouTube Advertising
YouTube Advertising
Z
Z
Zero-Click Searches
Zero-Click Searches
Zero-Click Searches
Ready to Apply What You’ve Learned?
We specialize in technical SEO, content strategy, and link building — the same terms you discovered in this glossary. Let’s use them to grow your business.
Ready to Apply What You’ve Learned?
We specialize in technical SEO, content strategy, and link building — the same terms you discovered in this glossary. Let’s use them to grow your business.
Ready to Apply What You’ve Learned?
We specialize in technical SEO, content strategy, and link building — the same terms you discovered in this glossary. Let’s use them to grow your business.