Backed by $15M, Scrunch AI targets enterprises to impress investors—but offers little value for marketers.
Comprehensive AI Platform Coverage
Monitor brand mentions across AI platforms with basic analytics and reporting. Track competitive performance through persona-based monitoring.
Enterprise-Grade Analytics & Support
Deliver AI visibility analytics with dedicated support infrastructure with enterprise-grade functionality and proven scalability for larger teams.
Advanced Monitoring Features
Access page audits for content optimization insights, competitive analysis tools, and analytics with business context.
Despite the premium positioning and venture backing, Scrunch's enterprise-first DNA creates painful friction points for the teams actually trying to optimize AI visibility on real-world budgets and timelines.
Prohibitive Pricing with Per-User Restrictions
Starting at $300/month for just 350 prompts, Scrunch AI operates on expensive per-user licensing that significantly increases costs with team growth. A 15-person team requires $1,000+/month, making it financially prohibitive for SMBs, agencies, and growing teams who need collaborative access.
No Integrated Optimization Recommendations
Scrunch AI focuses primarily on analytics and monitoring but requires external tools for optimization execution. Teams get extensive data but lack integrated guidance on translating insights into actionable strategies for improving AI visibility performance.
Limited Revenue Attribution Capabilities
While Scrunch AI provides comprehensive monitoring, it lacks native GA4 integration and direct traffic-to-revenue attribution that connects AI visibility to actual business outcomes. Teams cannot demonstrate clear ROI or justify the substantial monthly investment through measurable results.
Complex Implementation with Delayed Value
The enterprise-focused platform requires significant setup time and technical expertise before delivering actionable insights. Teams seeking rapid AI visibility wins face delays in time-to-value compared to more agile, marketer-friendly solutions.
GA4 integration links AI visibility to traffic, conversions, and revenue with real-time dashboards that track leads and prove GEO ROI.
Unlimited seats, shared workspaces, and role-based access on all plans—enabling seamless, organization-wide AI visibility without per-user fees.
Get 50 priority content suggestions with reasoning and automated execution—turning data into strategies that drive measurable AI visibility results
From $19/month for 20 prompts to $99/month for 150 prompts—full features, no hidden fees, and 90% cost savings over Scrunch AI.
The choice between monitoring expensive analytics versus optimizing for measurable business growth at accessible pricing.
Choose Scrunch AI if:
Unlimited budgets ($300–$1000+/month) for comprehensive monitoring with per-user fees.
Dedicated teams for analytics-heavy workflows using external tools.
Value enterprise credibility (Series A funding, large customer base, robust support).
Prioritize monitoring over execution and revenue attribution.
Accept per-user restrictions for limited team access.
Choose Passionfruit Labs if:
Transparent pricing ($19–$99/month) with enterprise capabilities, no per-user fees, and unlimited collaboration.
Must have GA4-integrated revenue attribution linking AI visibility to conversions and ROI.
Need 50+ actionable content suggestions with automated execution, not raw analytics.
Unlimited seats and shared workspaces for organization-wide adoption.
Quick, marketer-friendly setup for immediate optimization.
Granular GEO capabilities: prompt tracking, citation analysis, sentiment insights, and competitive benchmarking.
