About Us Page Optimization for AI: What to Include for Credibility and Citations

Your About page has always mattered for building trust with human visitors. Now it matters for AI systems too.

When AI assistants like ChatGPT, Perplexity, or Google's AI Overviews decide whether to cite your content, they evaluate your entire site's credibility. Your About page is where they find the signals that answer a fundamental question: should this source be trusted?

AI systems do not just look at the content answering a query. They assess the entity behind that content. Who wrote it? What qualifies them? Is this organization legitimate? Your About page provides the evidence AI needs to make that determination.

Most websites treat About pages as afterthoughts filled with vague mission statements. For AI visibility, your About page needs to function as a credibility dossier that machines can parse and verify.

Why AI Systems Care About Your About Page

AI assistants are designed to provide accurate, trustworthy information. To do that, they must evaluate source credibility before including content in their responses.

Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) has guided search quality for years. AI systems apply similar evaluation criteria, often more rigorously. When an AI assistant considers citing your content, it looks for evidence that your organization and authors have genuine expertise.

Think of it from the AI's perspective. If someone asks about a specialized topic, the AI must decide which sources deserve citation. A site with verified professionals, clear credentials, and transparent organizational information will be favored over anonymous content from an unverifiable source.

Understanding what E-E-A-T means for SEO provides essential context for why these signals matter.

Organization Information That Builds AI Trust

AI systems want to verify that your organization actually exists and operates legitimately. Vague descriptions fail this test. Specific, verifiable details pass it.

Business identity and history. Include your full legal business name, founding date, and brief history. AI systems can cross-reference this information against business registries and news mentions. Consistency across the web strengthens trust signals.

Physical presence and contact information. Include your location if you have one, plus multiple contact methods. AI systems interpret accessible contact information as a trust signal. Websites hiding behind contact forms with no other options raise credibility concerns.

Team size and affiliations. Describe your organization's scale. "A team of 12 specialists" is more credible than vague references to "our team." Include industry memberships, certifications, and regulatory compliance with enough detail for verification.

Author Credentials That AI Systems Value

For content-focused websites, author credibility directly impacts whether AI cites your content. Your About page should establish author expertise clearly.

Professional titles and qualifications. State what each key author does, their position, and relevant credentials. "Content Marketing Director with 8 years in B2B SaaS" provides context AI can evaluate. Degrees and certifications matter especially in specialized fields.

Professional experience and recognition. Summarize relevant career history and accomplishments. If authors have been published elsewhere or received industry recognition, mention it. External validation strengthens credibility signals.

Author photos and verification. Real photos of real people signal authenticity. AI image analysis can sometimes detect stock photos. Use genuine team photos and link to LinkedIn profiles for verification.

For websites with multiple authors, consider individual author pages linked from your main About page. This provides richer credibility data for AI systems to evaluate.

Schema Markup for About Page Credibility

Schema markup translates your About page information into structured data that AI systems can parse directly. Without schema, AI must interpret unstructured text. With schema, you provide machine-readable credibility signals.

Organization schema should include your organization name, logo, founding date, contact information, and social profiles. Person schema for key team members provides structured credential information including job titles and affiliations. LocalBusiness schema applies if you have physical locations.

The goal is making your credibility information as easy as possible for AI systems to extract and verify. Detailed guidance is available in our coverage of essential AI e-commerce schemas.

Trust Signals Beyond Basic Information

Credibility extends beyond stating who you are. It includes demonstrating that others trust you too.

Client logos and partnerships. If recognizable organizations work with you, display their logos. Association with established brands transfers trust.

Media mentions and recognition. If your organization has been featured in reputable publications or received industry awards, reference these. External coverage serves as third-party validation AI can verify.

Case studies and testimonials. Specific outcomes demonstrate competence. "Helped 200+ companies increase organic traffic" is more credible than "we help companies grow." Customer testimonials with attribution provide social proof AI systems recognize.

Working with AI-native SEO specialists can help identify which trust signals matter most for your industry.

Structuring Your About Page for AI Readability

AI systems parse content in chunks, looking for clear information they can extract. Structure your About page to facilitate this.

Use clear headings. Sections like "Our Team," "Our Story," "Our Credentials" help AI understand what information exists where.

Keep information specific. Dense paragraphs of vague marketing language are harder to parse than clear, factual statements.

Link to supporting evidence. Link author names to LinkedIn profiles, certifications to issuing organizations, and media mentions to actual articles. These connections help AI verify claims.

Update regularly. Stale information undermines credibility. If your About page references a team member who left years ago, that inconsistency damages trust.

The About Page Credibility Checklist

Audit your About page against these elements:

• Organization identity: Legal name, founding date, location, contact methods, team size, industry affiliations.

• Author credentials: Names, titles, qualifications, experience, photos, LinkedIn links.

• External validation: Client logos, media mentions, awards, certifications, testimonials.

• Structured data: Organization schema, Person schema, appropriate markup for your business type.

Every element you add strengthens the credibility profile AI systems use when deciding whether to cite your content.

Your About Page Is a Trust Investment

Most websites underinvest in their About pages. They write generic copy, skip the schema markup, and wonder why AI systems do not cite their content.

Your About page is not just for curious visitors. It is a credibility document that AI systems evaluate when determining source trustworthiness. The signals you provide here influence whether your content gets cited across AI platforms.

AI systems can only cite what they trust. Your About page is where you earn that trust.

Frequently Asked Questions

Why does my About page matter for AI search visibility?

AI assistants evaluate source credibility before citing content. Your About page provides concentrated trust signals including organization legitimacy, author credentials, and external validation that AI systems use to determine whether your site deserves citation.

What E-E-A-T elements should I include on my About page?

Include verifiable organization details (name, history, location, contact), author credentials (titles, qualifications, experience), external validation (client logos, media mentions, certifications), and structured schema markup. These elements demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness to AI systems.

Does schema markup on my About page help with AI visibility?

Schema markup translates your credibility information into structured data that AI systems can parse directly. Organization and Person schema provide machine-readable signals about your entity's legitimacy and your team's credentials, improving how AI evaluates your trustworthiness.

How often should I update my About page for AI optimization?

Update your About page whenever team members change, credentials are earned, or significant company milestones occur. Stale information with outdated team listings or expired certifications undermines the credibility signals AI systems evaluate.

Further Reading

What is E-E-A-T in SEO explains the credibility framework in detail.

Top AI e-commerce schemas covers structured data implementation.

Generative engine optimization guide addresses broader AI visibility strategies.

What is GEO provides foundational context for AI search optimization.