Want a self serve tool to track AI Visibility? Checkout Passionfruit Labs

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Want a self serve tool to track AI Visibility? Checkout Passionfruit Labs

Learn More

Want a self serve tool to track AI Visibility? Checkout Passionfruit Labs

Learn More

Traffic Drop Analytics

Diagnose Traffic Drops Before They Compound

Diagnose Traffic Drops Before They Compound

Automated root cause analysis at the URL level - so you fix the right problem instead of guessing at keywords.

Traffic drop analytics dashboard for website performance

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

URL-Level Diagnostics, Not Keyword Noise

URL-Level Diagnostics, Not Keyword Noise

Keywords fluctuate. URLs tell the full story

Keywords fluctuate. URLs tell the full story

Keywords fluctuate. URLs tell the full story

When traffic drops, Passionfruit automatically isolates the affected URLs, checks indexation and crawlability, maps impression and CTR patterns, and identifies whether you're dealing with demand shifts, SERP feature loss, ranking displacement, or cannibalisation.

When traffic drops, Passionfruit automatically isolates the affected URLs, checks indexation and crawlability, maps impression and CTR patterns, and identifies whether you're dealing with demand shifts, SERP feature loss, ranking displacement, or cannibalisation.

You get a pattern-matched diagnosis in minutes, not a spreadsheet in weeks.

Signal-Based Drop Diagnostics

Signal-Based Drop Diagnostics

Six diagnostic layers that pinpoint why traffic fell and what to do about it next.

Automated Triage

Every URL with more than a 5% non-brand traffic drop is flagged and queued for analysis. No manual filtering, no missed signals.

Technical Health Check

Instant checks for de-indexation, robots.txt blocks, no-index tags, canonical errors, and server errors - the silent killers that get missed.

Pattern Matching

Impressions, CTR, and position data are cross-referenced to classify the drop as demand reduction, SERP loss, snippet degradation.

ERP Feature Tracking

Detect if AI Overviews, featured snippets, video carousels, or shopping ads appeared or disappeared - and who captured them instead.

Cannibalisation Detection

Identify when multiple URLs compete for the same query, splitting equity and dragging each other down in rankings.

Algo Update Overlay

Correlate drops with confirmed Google algorithm updates to separate systemic changes from site-specific issues.

What a strong AI visibility program produces

Clear outcomes that leadership can understand.

URL-Level Signal Triage

Instant Technical Health Scans

SERP Feature Change Detection

Cannibalization Auto-Detection

Pattern-Matched Diagnosis Engine

Frequently Asked Questions

Your questions on SEO, GEO, and AI search answered by the team that's helped clients achieve 750% AI visibility growth

Your questions on SEO, GEO, and AI search answered by the team that's helped clients achieve 750% AI visibility growth

What is traffic drop analytics?

Why did my organic traffic suddenly drop?

How can I find the cause of an SEO traffic drop?

How do I diagnose a sudden drop in Google organic traffic?

What is the best way to monitor and prevent SEO traffic drops?

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Passionfruit

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Passionfruit

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Passionfruit