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Traffic Drop Analytics

Diagnose Traffic Drops Before They Compound

Diagnose Traffic Drops Before They Compound

Automated root cause analysis at the URL level - so you fix the right problem instead of guessing at keywords.

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

JOIN THE BEST BRANDS IN THE WORLD POWERED BY PASSIONFRUIT

URL-Level Diagnostics, Not Keyword Noise

URL-Level Diagnostics, Not Keyword Noise

Keywords fluctuate. URLs tell the full story

Keywords fluctuate. URLs tell the full story

Keywords fluctuate. URLs tell the full story

When traffic drops, Passionfruit automatically isolates the affected URLs, checks indexation and crawlability, maps impression and CTR patterns, and identifies whether you're dealing with demand shifts, SERP feature loss, ranking displacement, or cannibalisation.

When traffic drops, Passionfruit automatically isolates the affected URLs, checks indexation and crawlability, maps impression and CTR patterns, and identifies whether you're dealing with demand shifts, SERP feature loss, ranking displacement, or cannibalisation.

You get a pattern-matched diagnosis in minutes, not a spreadsheet in weeks.

Signal-Based Drop Diagnostics

Signal-Based Drop Diagnostics

Six diagnostic layers that pinpoint why traffic fell and what to do about it next.

Automated Triage

Every URL with more than a 5% non-brand traffic drop is flagged and queued for analysis. No manual filtering, no missed signals.

Technical Health Check

Instant checks for de-indexation, robots.txt blocks, no-index tags, canonical errors, and server errors - the silent killers that get missed.

Pattern Matching

Impressions, CTR, and position data are cross-referenced to classify the drop as demand reduction, SERP loss, snippet degradation.

ERP Feature Tracking

Detect if AI Overviews, featured snippets, video carousels, or shopping ads appeared or disappeared - and who captured them instead.

Cannibalisation Detection

Identify when multiple URLs compete for the same query, splitting equity and dragging each other down in rankings.

Algo Update Overlay

Correlate drops with confirmed Google algorithm updates to separate systemic changes from site-specific issues.

What a strong AI visibility program produces

Clear outcomes that leadership can understand.

URL-Level Signal Triage

Instant Technical Health Scans

SERP Feature Change Detection

Cannibalization Auto-Detection

Pattern-Matched Diagnosis Engine

Real results from real brands

See how we've driven organic revenue and AI search dominance across e-commerce, SaaS, and wholesale.

Frequently Asked Questions

Your questions on SEO, GEO, and AI search answered by the team that's helped clients achieve 750% AI visibility growth

Your questions on SEO, GEO, and AI search answered by the team that's helped clients achieve 750% AI visibility growth

What is Generative Engine Optimization (GEO)?

How is AI changing the SEO industry?

Can SEO and GEO work together, or do they require separate strategies?

What is programmatic SEO, and how does it scale organic traffic?

How long does it take to see results from an SEO campaign?

What should I look for when hiring an SEO agency?

How do AI search engines decide which brands to recommend?

Is SEO still worth the investment with AI Overviews taking over Google?

What role does Reddit play in modern SEO and GEO strategy?

What's the difference between an AI-native SEO agency and a traditional one?

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Get Updated news or insights

Passionfruit

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Get Updated news or insights

Passionfruit

Trusted by teams at high growth companies

Ready to win search?

End to End, managed experience to drive growth from Google and AI search

Get Updated news or insights

Passionfruit