How to Track Your Brand Across ChatGPT, Perplexity, and Google AI
December 6, 2025
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Your brand might be invisible in AI search, and you probably have no idea.
ChatGPT, Perplexity, and Google AI Overviews are now answering questions that used to send traffic to your website. When someone asks an AI assistant for a product recommendation or service comparison, your brand either gets mentioned or it doesn't. There's no page two to fall back on.
What AI Search Visibility Actually Means
AI search visibility measures how often and accurately your brand appears when AI assistants answer questions relevant to your business. Unlike traditional SEO rankings, AI visibility determines whether you get mentioned at all.
The mechanics are different from Google's blue links. AI systems synthesize information from multiple sources and present a single answer. Your brand is either part of that answer or completely absent from the conversation.
Key Metrics You Should Track
Citation Rate
Citation rate tells you what percentage of relevant queries result in your brand being mentioned. A 10% citation rate means your brand appears in 1 out of 10 relevant AI responses. Start tracking a core set of 20-30 queries your ideal customers actually ask.
AI Share of Voice
Compare your brand mentions against competitors. If a competitor gets cited three times more often than you do, you have a visibility gap worth closing. Share of voice gives you a competitive benchmark that raw traffic numbers can't provide.
Sentiment Analysis
Getting mentioned isn't always good. AI might reference your brand while positioning a competitor as the better choice. Track whether mentions are positive, neutral, or negative to understand how AI systems characterize your brand.
Tools for Monitoring AI Brand Mentions
Several platforms now offer AI visibility tracking:
Passionfruit Labs: Passionfruit Labs helps brands own AI search visibility by tracking citations, sentiment, competitors, and revenue across every major AI platform.
Otterly.AI tracks brand mentions across Google AI Overviews, ChatGPT, Perplexity, Gemini, and Copilot. The platform provides weekly trendlines and breaks down which sources AI systems cite.
HubSpot AEO Grader analyzes your brand's performance across major AI platforms. The free tool shows how AI systems characterize your brand when responding to user queries.
LLMrefs monitors visibility across ChatGPT, Perplexity, Gemini, Claude, and Grok. Over 10,000 marketers use the platform for AI search analytics.
Frase AI Visibility combines tracking with content optimization tools, making it useful for teams focused on both monitoring and improvement.
How to Improve Your AI Visibility
Step 1: Audit Your Current State
Run your brand name and key product queries through ChatGPT, Perplexity, and Google AI Mode. Document where you appear and where competitors dominate. A manual audit takes about an hour and gives you a baseline before investing in tools.
Step 2: Create Citation-Worthy Content
AI systems favor authoritative, factual sources. Create content with clear definitions, numbered frameworks, and verifiable statistics that AI can easily extract and cite. Your content should answer questions directly in the first 150 words of each section.
A revenue-focused SEO approach prioritizes content that both ranks in traditional search and earns AI citations. The two goals reinforce each other.
Step 3: Strengthen Entity Signals
Ensure your brand information is consistent across Wikipedia, Crunchbase, LinkedIn, and industry directories. AI models pull from these sources to verify brand legitimacy. Inconsistent information makes AI systems less likely to cite you confidently.
Step 4: Monitor Weekly
Set up automated tracking to catch visibility changes early. Weekly monitoring reveals trends before they become problems. Companies that started AI brand monitoring in early 2025 typically see higher visibility than late adopters because they've had more time to optimize.
The Connection Between Traditional SEO and AI Visibility
Strong traditional SEO creates the foundation for AI visibility. According to Ahrefs research, 92% of successful AI Overview citations come from domains already ranking in the top 10 organic positions.
You can't shortcut your way to AI citations without the underlying domain authority. Generative engine optimization builds on SEO fundamentals rather than replacing them.
FAQs
How often should I check AI visibility?
Weekly monitoring catches trends before they become problems. Set up automated alerts for brand mentions across major AI platforms so you don't have to check manually every time.
Does traditional SEO ranking affect AI citations?
Yes. The vast majority of AI citations come from domains already ranking well in organic search. Strong SEO creates the foundation that AI visibility builds upon.
Which AI platform matters most for B2B brands?
ChatGPT dominates market share, but Perplexity is growing fast among research-focused users who spend more time evaluating options. Monitor both for comprehensive coverage.
What's a good citation rate to aim for?
Aim for 15-25% citation rate on your core queries as an initial target. Top brands in competitive categories often achieve 30%+ citation rates after sustained optimization efforts.
AI search visibility isn't optional anymore. Brands that track and optimize for AI citations now will have a significant advantage as these platforms continue capturing more of the discovery journey.
