Otterly.ai vs Passionfruit Labs: Which GEO Tool Wins in 2025

Search has evolved. AI platforms are shaping how users discover information. For marketing, PR, and content teams, this shift demands a new discipline: Generative Engine Optimization (GEO) — the strategy of optimizing brand visibility across AI-driven engines.

Teams today need clear insights into how often, and in what context, their brand appears in responses from ChatGPT, Google AI Overviews, Perplexity, and other AI platforms.

We are comparing two such platforms today: Otterly.ai and Passionfruit Labs. While they share similarities, they cater to very different needs. Here’s a fact-based, detailed comparison to help you choose the right tool for your team.

What is Otterly.ai?

Otterly.ai is designed as a monitoring-first platform that focuses on brand safety and visibility tracking. It gives teams clear visibility into how their brand shows up in AI-generated results but offers limited actionability beyond observation.

What Otterly.ai Brings to the Table

1. Core Focus

Otterly.ai is primarily built for AI search monitoring, helping teams track brand mentions, link citations, prompt performance, and run GEO audits. It’s designed for businesses that want visibility into how their brand appears in AI-driven platforms without requiring complex strategy tools.

2. User Experience

Otterly offers fewer advanced tools, which can limit its usefulness for teams seeking execution capabilities. Also, the interface might be complex for some. One user said “The interface could have been a bit easier to navigate.” Another user mentioned “Otterly.ai has a lot of data with no clear categorization which makes it difficult to comprehend what the data is implying.”

3. Platforms Covered

The platform supports ChatGPT, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot, giving you coverage across the most widely used AI engines. However, the focus remains on basic citation and prompt visibility, without advanced integrations or deeper platform-specific analytics.

4. Prompt Tracking & Analysis

Otterly tracks prompt-level brand visibility and citations to help you understand where and how your brand shows up in AI-generated answers. That said, it lacks simulation depth and location-based analysis.

5. Competitive Benchmarking

With basic competitor visibility monitoring, Otterly provides a snapshot of how your brand stacks up against competitors in AI outputs. However, it doesn’t deliver strategic recommendations, leaving it up to teams to interpret and act on the data themselves.

6. Actionability & Execution

Otterly remains primarily observational, providing data and reports without built-in tools for content creation, optimization, or strategy execution. Teams will need to pair it with other platforms to translate insights into actionable marketing steps.

7. Pricing

Pricing is tiered, with a Lite plan at $29/month (10 prompts), Standard at $189/month (100 prompts), and Pro at $989/month (1000 prompts). While the platform includes a 14-day free trial, costs can rise quickly for teams managing high prompt volumes.

8. Unique Features

Standout features include first-person perspective monitoring of AI outputs, weekly link and citation tracking, and built-in GEO audit tools. These are helpful for ongoing monitoring but lack the depth needed for real-time strategy. 

Where Otterly.ai Falls Short

• Limited Integrations: There’s no deep connectivity with tools like Google Search Console or Ahrefs, making it difficult to merge AI-generated insights with broader SEO performance metrics.

• Competitor Analysis: It lacks deep competitive benchmarking or actionable insights, leaving teams with raw data instead of strategic direction.

• Weekly Updates Only: Otterly.ai operates on a weekly reporting schedule, there’s no real-time visibility, which can delay strategic responses.

• Minimal Collaboration Tools: Its focus on single-brand monitoring means it lacks robust team or multi-brand collaboration features, reducing efficiency for agencies or larger marketing teams.

• Limited Citation & Artifact Insights: Unlike Passionfruit Labs, which offers detailed citation tracking tied to specific pages and content artefacts, Otterly.ai’s citation capabilities are more basic and don’t connect visibility to the actual content pieces that drove mentions.

What is Passionfruit Labs?

Where Otterly stops at monitoring, Passionfruit Labs takes GEO further. It’s a full-stack platform built for marketers, SMBs, agencies, and growth teams that need more than just visibility snapshots. Passionfruit Labs emphasizes actionability, scalability, and ROI, giving teams the tools to analyze, optimize, and execute strategies effectively.

What Passionfruit Labs Brings to the Table

1. Prompt-Level Tracking

Passionfruit Labs offers precise, prompt-level tracking, enabling you to monitor brand visibility for every relevant query or topic. This removes the guesswork and gives marketers granular insights into which prompts are driving mentions, citations, or traffic. Beyond tracking, the platform also provides AI-suggested prompts, helping teams discover new, high-impact queries to monitor and optimize for better visibility in AI platforms.

2. Citation Checks

Passionfruit Labs provides comprehensive citation checks to identify exactly when and where your brand is cited, down to the specific pages or assets referenced. This feature allows you to pinpoint which content pieces are driving visibility in AI-generated answers, helping teams refine their content strategy and replicate success across multiple campaigns and platforms.

3. Revenue Attribution

One of the standout features of Passionfruit Labs is AI search revenue attribution. It directly connects your AI visibility performance to business outcomes by showing how AI-driven traffic impacts leads, conversions, or revenue. This level of attribution makes it easy for marketing teams to demonstrate ROI and secure more budget for GEO-driven growth initiatives.

4. Sentiment Tracking

Passionfruit Labs takes sentiment tracking further than basic monitoring. It flags mentions as good, medium or bad and shows how sentiment trends affect your visibility and performance. By understanding how AI platforms perceive your brand, teams can proactively adjust messaging, address negative narratives, and double down on strategies that drive positive engagement and citations.

5. Share of Voice

With share of voice (SoV) tracking, Passionfruit Labs provides a clear picture of your brand’s visibility compared to competitors. You can see the percentage of AI search queries mentioning your brand versus the total scanned queries. These insights make it easy to benchmark performance, identify gaps, and prioritize opportunities to expand your AI visibility footprint.

6. AI Traffic Metrics

Passionfruit Labs includes AI traffic metrics to track organic traffic generated from AI-driven platforms. By monitoring the traffic and conversions coming from AI citations, teams can accurately attribute performance and adjust campaigns in real time. This feature bridges the gap between visibility tracking and actionable business results, ensuring GEO drives measurable growth.

7. Competitor Analysis

Gain a competitive edge with detailed competitor analysis inside Passionfruit Labs. The platform compares your AI visibility, sentiment, and share of voice with those of your competitors. By analyzing these insights, teams can uncover where competitors are outperforming them, identify content gaps, and develop strategies to reclaim visibility and improve brand positioning across AI search engines.

8. Visual Dashboards

Passionfruit Labs delivers real-time visual dashboards that make it easy to track progress, measure impact, and fine-tune your strategy. These dashboards simplify complex data, enabling quick decision-making and collaboration. Whether you’re in marketing, growth, or analytics, these intuitive visuals help you understand what’s working and where to focus your next optimization efforts.

9. Affordable Pricing

Plans start at just $20/month, giving you access to all features along with 20 prompts. For teams needing more, you can upgrade to $49/month for 70 prompts or $99/month for 150 prompts, ensuring flexibility and scalability as your needs grow.

Passionfruit Labs makes powerful GEO capabilities accessible to startups, agencies, and growing SMBs. Its pricing is designed to scale with your needs, offering insights at a fraction of the cost of heavyweight platforms. Passionfruit Labs also offers a 15-day free trial. This lets you explore the platform, test its features, and evaluate its value without any risk or upfront cost. 

10. Easy Onboarding

Passionfruit Labs offers intuitive onboarding with a simple, user-friendly interface that minimizes the learning curve. Teams can start tracking, analyzing, and optimizing AI visibility within minutes. This ease of setup makes it perfect for marketing teams that want actionable insights quickly, without needing extensive technical knowledge or lengthy training sessions.

11. Unlimited Seats

Collaboration is seamless with unlimited user seats included in every plan. This means your entire marketing, content, and growth team can work together on one account, share insights, and collaborate on strategies. It eliminates user limits, ensuring accessibility for agencies or larger teams managing multiple brands or client portfolios.

12. Actionable Insights

Passionfruit Labs provides clear, actionable recommendations based on your AI search data. Instead of overwhelming you with raw metrics, it highlights exactly what steps you should take to improve visibility and drive results. This ensures teams can move quickly from insights to execution, saving time and improving performance across platforms.

Stop guessing how AI platforms see your brand. Join our waitlist now and turn AI visibility into measurable business growth.

Why Passionfruit Labs is the Best Choice

• Real-Time AI Tracking: Immediate visibility into how your brand is represented across platforms.

• Prompt-Level Clarity: Deeper insights for every tracked topic with performance-driven data.

• Revenue Attribution: Connects visibility efforts to ROI with precise performance metrics.

• Regional and Topic Insights: Enables tailored, geo-specific marketing strategies.

• Advanced Competitive Benchmarking: Actionable intelligence for outperforming competitors.

• Affordable & Scalable: Cost-effective for startups but powerful enough to support enterprises.

• Unlimited Collaboration: Unlimited team seats foster easy collaboration without added cost.

• Fast Onboarding: Get set up quickly without a steep learning curve.
  
  
  

Where Passionfruit Labs Outperforms Otterly

Conclusion

Otterly.ai is a great choice for teams needing basic monitoring, quick snapshots, prompt-level tracking at an entry-level price. However, it remains an observational tool with limited depth, sentiment insights, and no execution capabilities.

Passionfruit Labs, in contrast, is built for teams that want to track, analyze, and act. It combines real-time visibility, actionable insights, sentiment tracking, and data-driven strategies that tie AI visibility directly to ROI. With affordable pricing, scalability, and unlimited collaboration, Passionfruit Labs is the clear leader for marketers and growing businesses.

Which One You Should Choose

Choosing between Otterly.ai and Passionfruit Labs depends on your team’s size, budget, and how deeply you want to engage with GEO strategy.

Choose Otterly.ai if:

• You need AI search monitoring without deep analytics or execution tools.

• Your team is small and has a limited budget, with light GEO requirements.

• You only need prompt-level visibility and basic citation tracking to monitor brand mentions.

• Real-time tracking isn’t critical, and you’re okay with weekly updates.

• Your focus is on brand safety and observation, rather than content optimization or revenue attribution.

Choose Passionfruit Labs if:

• You want to track, analyze, and act on AI search data to improve visibility and performance.

• Real-time insights and prompt-level clarity are essential for your strategy.

• You need regional and topic-specific SoV insights to tailor campaigns by geography or market.

• Your team wants artefacts for content optimization.

• You’re looking for an affordable, scalable platform with unlimited seats for collaboration.

• You value actionable, data-driven strategies that turn visibility into measurable business growth.

Key Takeaways

• Otterly.ai is good for AI monitoring with simple prompt visibility and sentiment snapshots, but it lacks depth and actionability.

• Passionfruit Labs delivers real-time GEO insights, including prompt-level tracking, citations, share of voice, and revenue attribution.

• Otterly offers weekly updates only, leaving teams without the agility to respond quickly to AI visibility shifts.

• Passionfruit Labs’ competitor benchmarking and regional insights give marketers actionable strategies to outperform rivals across markets.

• Otterly scales expensively with higher prompt volumes, while Passionfruit Labs offers affordable, flexible pricing with unlimited team seats.

• For teams seeking ROI-focused, actionable AI visibility, Passionfruit Labs is the clear choice over Otterly.ai.

FAQs

1. What’s the main difference between Otterly.ai and Passionfruit Labs?

Otterly focuses on monitoring and provides a little about brand visibility, while Passionfruit Labs offers real-time visibility, actionable insights, competitor benchmarking, user-friendly interface, and AI traffic-to-revenue attribution.

2. Which platform is better for agencies or multi-brand teams?

Passionfruit Labs, thanks to scalable collaboration, unlimited seats, and advanced benchmarking tools. It’s designed for agencies managing multiple clients without the hassle of per-seat costs.

3. Does Otterly provide real-time updates?

No. Otterly runs on weekly updates. Passionfruit Labs offers real-time AI response tracking, ensuring your team can act on visibility changes the moment they happen.

4. Which is more economical?

Passionfruit Labs offers affordable, scalable pricing with more advanced features. Even as your needs grow, the pricing model stays predictable and accessible.

5. Who should choose Passionfruit Labs?

Marketing teams, SMBs, and agencies that want clear, actionable GEO insights for execution and measurable growth. It’s the smarter choice for teams that want ROI clarity without complexity.