Profound vs Passionfruit Labs: The Ultimate Generative Engine Optimization Showdown
September 3, 2025
When someone asks ChatGPT, “What’s the best B2B marketing tool for startups?”, wouldn’t you want your brand’s name to show up in the answer? That’s the power of GEO, and it’s quickly becoming a non-negotiable for brands in 2025.
What is Profound?
Profound is a comprehensive Generative Engine Optimization (GEO) platform designed to help businesses track, analyze, and improve their presence across AI-powered search engines. More than just a visibility tracker, it blends technical analytics with collaboration and automation tools, making it a strong fit for teams that need precision.
What Profound Brings to the Table
Profound helps businesses track their presence across AI platforms like ChatGPT, Perplexity, and Google AI Overviews. It provides visibility reports, basic real-time updates, and sentiment analysis. Teams can also review share-of-voice data to see how they compare to competitors and use citation tracking to identify the sources influencing AI responses.
The platform includes options for creating customized dashboards, exploring AI-generated conversations, and automating routine tasks. It also supports team collaboration through shared workspaces and communication tools, with mobile access for monitoring performance on the go. While these features are useful, they are geared toward larger teams with the time and expertise to manage more technical workflows.
However, the platform has received some negative feedback from real-time users.
On forums like Reddit, agency reviewers describe Profound’s insights as “superficial,” resembling an AI-generated summary rather than providing the deep, actionable intelligence needed for strategic improvements.
API access, all-time data history, and higher limits are only available on expensive Enterprise-level plans, which restrict usefulness for those with smaller budgets or more flexible needs.
The prompt and response analysis is capped, and lower-tier plans may not suffice for teams monitoring multiple brands.
Why Profound Impresses
Enterprise-Grade Power: Designed for complex organizations managing multiple brands and markets.
Highly Customizable: Users can create dashboards to match their workflows and select the metrics they want to track.
Conversation Explorer: Useful for spotting new prompts and queries in your industry.
Automation Features: Supports sophisticated workflows for busy enterprise teams. While it builds content optimized for citations, it doesn’t always provide clear, step-by-step feedback on why certain content works better.
Where Profound Trips Up
Pricey: Starting at $499/month, it’s far from budget-friendly. For small businesses, startups, and agencies with multiple clients, the cost isn’t seen as justifiable unless AI search visibility is a top priority.
Steep Learning Curve: Not intuitive; you’ll need tech-savvy team members to make sense of it. Some users report that setting up advanced tracking features is unintuitive or difficult, especially for those without technical expertise.
Coverage Gaps: Missing models like Claude and Mistral, which are increasingly relevant.
Data Overload: It provides tons of data, but translating it into actionable steps is challenging. Users are confused about what to do with all this data because there is no mention of what the next steps should be.
Bugs and Downtime: One user mentioned, “the software can be a little buggy at times” It has major UI quirks, cloudflare issues, and slow exports frustrates users.
Issue | User Segment Most Affected |
High base pricing | SMBs, agencies |
Lack of API/lower data limits | Non-enterprise teams |
Superficial insights, less actionability | Agencies, power users |
Unintuitive advanced setup | New/non-technical users |
Occasional bugs | All |
Profound is powerful, but unless you have a data team on standby, you may find yourself overwhelmed by its complexity.
What is Passionfruit Labs?
Passionfruit Labs is the agile, marketer-friendly platform that makes Generative Engine Optimization clear, actionable, and affordable. It tracks brand visibility across prompts and topics, shows the exact AI responses, and highlights where your brand is — or isn’t — cited.
What Passionfruit Labs Brings to the Table
Feature | What It Does |
Prompt-Level Tracking | Prompt-Level Tracking offers precise monitoring of brand visibility for specific prompts and topics, eliminating guesswork |
AI Response Monitoring | Shows the exact AI-generated answers so you know how your brand is represented. |
Citation Checks | Identifies if your brand was cited in those AI-generated answers. |
Revenue Attribution | Monitors AI search performance and ties it back to business metrics, helping prove ROI for conversational AI investments |
Regional Insights | Breaks down visibility, sentiment, and Share of Voice by geography for smarter targeting. |
Sentiment Tracking | Passionfruit Labs takes this a step further by showing how sentiment directly affects your visibility. We flag good, medium and bad sentiments so you can address perception quickly. |
Share of Voice | Shows the percentage of search queries where the brand is mentioned compared to the total queries scanned, clearly displaying which queries include the brand and which do not |
AI traffic metrics | Organic revenue generated from AI search which helps teams accurately monitor and attribute results. |
Competitor analysis | Lets companies directly compare AI search visibility and sentiment versus competitors, empowering data-driven strategic decisions. |
Visual Dashboards | Visual dashboards allow teams to measure impact and fine-tune strategy in real-time |
Why Passionfruit Labs Steals the Show
Affordable Pricing: Plans start at just $20/month, giving you access to all features along with 20 prompts. For teams needing more, you can upgrade to $49/month for 70 prompts or $99/month for 150 prompts, ensuring flexibility and scalability as your needs grow.
Easy Onboarding: With a clean, marketer-friendly interface, you can get started in minutes. No steep learning curve, no complicated setups, just clear, actionable data at your fingertips.
Prompt-Level Insights: Gain granular, actionable data for every tracked topic. Understand exactly how your brand appears in AI-generated responses and which queries are driving visibility or need improvement.
Regional Visibility: Get geo-specific insights to understand how your brand performs across regions. This feature is perfect for brands running localized campaigns or targeting multiple markets with tailored messaging.
Unlimited Seats: Collaborate seamlessly with unlimited team members under a single account, ideal for multi-brand portfolios, agencies, or larger teams needing a shared workspace.
Share of Voice Tracking: Get precise share of voice (SoV) metrics across queries, geographies, and platforms. Identify where you dominate and where you need to focus to grow your market presence.
AI Traffic Metrics and Revenue Attribution: Measure the traffic and revenue generated by AI search. Tie visibility to ROI, enabling your team to make data-driven decisions that align with business goals.
Free Trial Plan: Passionfruit Labs offers a 15-day free trial, so you can explore the platform and its features, including prompt tracking, sentiment insights, and competitor benchmarking, at zero risk.
Ready to take your AI search to the next level? Join the waitlist now
Profound vs Passionfruit Labs: The Big Faceoff
Aspect | Profound | Passionfruit Labs |
Pricing | Starts at $499/month; slightly less on annual contracts. Expensive for smaller teams. | Plans start at just $20/month, giving you access to all features along with 20 prompts. For teams needing more, you can upgrade to $49/month for 70 prompts or $99/month for 150 prompts. |
Ease of Use | Complex dashboards with a steep learning curve, requiring technical expertise. | Intuitive interface with smooth onboarding, built for marketing and content teams. |
Sentiment Analysis | Advanced sentiment breakdown with contextual themes but often requires expert interpretation. | Tracks sentiment by topic, prompt, and geography, with clear good, medium and bad indicators for quick insights. |
Share of Voice (SoV) | Broad SoV tracking across platforms, but it stops at raw data, leaving teams without clear direction on what to do next. | SoV tracking by geography and topic, providing actionable insights to optimize regional visibility. |
Citation Tracking | Detailed citation reporting with source types and AI engines but lacks prompt-level clarity or page-specific insights. | Checks citations prompt by prompt, and aggregates data across regions, platforms, and topics for precise clarity. |
Content Artifacts | Not available | Used for creating a content strategy based on competitor’s data. |
Analytics Depth | Extremely deep, with customizable dashboards and automation for power users. | Action-focused analytics, less overwhelming, with direct insights marketers can apply immediately. |
Support & Updates | Frequent updates but occasional bugs, UI quirks, and slow export speeds. | Reliable, faster updates, responsive support, and a smooth user experience. Numerous SEO experts such as HP, GFuel have been using our product and have given positive feedback. |
Team Collaboration | Plan-dependent restrictions | Unlimited seats included on one login ID |
Best For | Enterprise SaaS companies, AI-first brands, and teams with data analysts. | Guided by experts from L’Oréal, Uber, and WPP, our product is purpose-built for marketing teams, SMBs, and content-focused brands looking for affordable, prompt-level GEO insights that drive real results. |
Why Choose Passionfruit Labs
Passionfruit Labs doesn’t try to do everything, it focuses on doing the important things right:
Passionfruit Labs delivers ROI-focused AI traffic and revenue attribution, so marketers see exactly how AI search activity translates into business outcomes.
With affordable entry pricing that easily scales with business needs, it welcomes small teams.
Data-driven content strategy built on competitive gaps, showing which pages are working and where your opportunities lie. We tell you what to do next.
Clear, actionable guidance to secure more AI citations that directly tie to measurable revenue growth.
Prompt-level clarity provides precise visibility into what’s happening in AI responses, leaving no guesswork about brand mentions or positioning.
Powerful regional insights enable tailored messaging across diverse markets to maximize relevance and resonance.
For marketers who value clear, actionable data without complexity or headaches, Passionfruit Labs is the obvious, focused choice for mastering AI-powered search visibility and GEO.
Choose a Smart GEO Platform
Choose Profound, if you’re a Fortune 500 brand with a dream team of AI analysts that thrives on complex data and deep analytics. Profound has the depth, but your invoice will stare you down.
Choose Passionfruit Labs if you want an affordable and action-driven platform that makes GEO accessible without drowning you in dashboards. Passionfruit Labs gives you smart GEO tracking without the existential dread. It’s a platform that actually wants you to create, not just consume metrics.
For most brands, especially marketing teams and growing businesses, Passionfruit Labs is the better match: fast, simple, and built for the realities of modern digital marketing.
Profound sometimes feels like you’re hired to manage the tool instead of using it, even asking for instructions could require a mini-degree in analytics.
Key Takeaways
GEO is the future of search, ensuring brands are visible and cited across AI-driven platforms like ChatGPT, Gemini, and Perplexity.
Profound offers deep analytics but comes with a high price, a steep learning curve, and less actionable insights for non-technical teams.
Passionfruit Labs delivers real-time, prompt-level clarity, making GEO actionable, affordable, and scalable for teams of all sizes.
Revenue attribution and share of voice tracking in Passionfruit Labs help marketers connect visibility directly to ROI.
Unlimited seats and easy onboarding make Passionfruit Labs ideal for marketing teams, agencies, and SMBs seeking collaboration-ready workflows.
For fast, clear, and growth-focused GEO insights, Passionfruit Labs outperforms Profound in usability, cost, and actionable intelligence.
FAQs
What’s the difference between GEO and SEO?
SEO focuses on ranking in traditional search engines, optimizing for clicks and impressions. GEO, on the other hand, ensures your brand is visible, cited, and accurately represented in AI-generated answers, giving you an edge in conversational AI platforms where users increasingly seek information.
Can small businesses benefit from GEO tools?
Absolutely. Passionfruit Labs is priced and designed to make AI visibility accessible for startups and small businesses, without the complexity or high costs of enterprise platforms. Even lean teams can take immediate action to boost their presence in AI-driven search results.
How reliable is sentiment analysis on these platforms?
Both platforms deliver accurate sentiment analysis, but Passionfruit Labs’ geographic breakdown makes the data far more actionable. This enables marketers to understand not just the tone of AI responses but also how that sentiment varies by region, audience, or topic.
Is Profound worth the price?
For large enterprises needing deep, customizable analytics, Profound can be worth the investment. However, for most teams, its high cost and complex setup can be excessive compared to more agile, actionable platforms like Passionfruit Labs.
Which tool is better for prompt-level tracking?
Passionfruit Labs delivers unmatched prompt-level visibility and in-depth AI response analysis. This ensures you know exactly where and how your brand is being mentioned, giving you clear, actionable insights to improve your visibility and strategy.
