10 Tools That Track LLM Brand Visibility and Citations
November 12, 2025
The landscape of search is undergoing its most significant transformation since Google's inception. As AI search continues reshaping SEO, brands face a critical challenge: how do you know if your company is being mentioned—or worse, misrepresented—in AI-generated responses?
According to recent research, AI search could drive more traffic than traditional organic search by 2028, with LLM visitors already worth 4.4 times more than conventional organic search visitors. Yet most companies have zero visibility into how they're showing up in ChatGPT, Perplexity, Gemini, or Claude.
This creates a massive blind spot. When someone asks an AI assistant for product recommendations or industry insights, the brands mentioned in those responses gain an enormous competitive advantage. But unlike traditional search where you can check your rankings with a simple Google search, AI visibility requires specialized AI visibility tools.
Why LLM Brand Visibility Tracking Matters Now
Large language models are rapidly becoming the first place people turn when researching brands, products, and services. These AI platforms analyze millions of web pages, user interactions, and content signals to determine what to recommend in any given moment.
The shift is already measurable. Major publishers are reporting 800% year-over-year increases in LLM-driven traffic. Meanwhile, Gartner predicts a 25% drop in traditional search engine volume by 2026.
But here's the challenge: most companies have no idea how they're actually showing up in these AI responses. Are you being mentioned? Are competitors being favored? Is the AI saying accurate things about your brand? Without specialized tracking, you're operating blind in an increasingly AI-driven discovery landscape.
What Are LLM Visibility Tools?
LLM visibility tools (also called AI visibility tools or GEO tools) monitor how your brand appears across AI search platforms. These specialized software solutions track:
Brand mentions across ChatGPT, Perplexity, Gemini, Claude, and other LLMs
Citation frequency and which of your content sources are being referenced
Sentiment analysis to understand how AI presents your brand (positively, negatively, or neutrally)
Competitive positioning comparing your visibility to rivals
Share of voice metrics showing what percentage of relevant AI responses mention your brand
Think of these tools as the modern evolution of rank trackers—but instead of monitoring your position on Google's search results pages, they track your presence in AI-generated answers.
Key Features to Look for in AI Visibility Tools
Before diving into specific platforms, here's what separates basic monitoring from strategic AI visibility optimization:
Multi-Platform Coverage
Your chosen tool should monitor the AI platforms your audience actually uses: ChatGPT, Google's AI Overviews, Perplexity, Gemini, Claude, and Microsoft Copilot at minimum. Single-platform tracking leaves dangerous blind spots.
Real-Time Brand Mention Tracking
Daily updates are essential. AI responses change rapidly, and weekly or monthly refresh rates mean you'll miss critical visibility shifts and emerging opportunities.
Citation and Source Analysis
Understanding which content gets cited matters as much as that you're being cited. The best AI visibility tools track both owned content (your website, blog posts, press releases) and third-party sources (news articles, reviews, industry reports).
Competitive Benchmarking
Without competitive context, your data is meaningless. Tools should show how your AI visibility compares to competitors' mention frequency, ranking positions, and share of voice.
Sentiment Analysis
It's not enough to know you're mentioned—you need to understand how you're being presented. Are AI platforms describing your brand positively, negatively, or with concerning inaccuracies?
Actionable Optimization Recommendations
The most valuable platforms go beyond monitoring to provide specific suggestions for improving your AI visibility, including content gap analysis and generative engine optimization strategies.
The 10 Best Tools for Tracking LLM Brand Visibility
1. Passionfruit Labs
1. Passionfruit Labs – Best for Revenue-Driven AI Visibility
Website: getpassionfruit.ai
Best For: Marketing teams tired of data dashboards that show everything but tell you nothing actionable
Passionfruit Labs takes a fundamentally different approach to LLM brand visibility tracking. While most platforms overwhelm you with charts and mention counts, Passionfruit focuses on one critical question: What should you actually do about it?
The Core Problem Passionfruit Solves
Current GEO platforms have a fatal flaw: they provide overwhelming data without clear direction. You see dashboards showing you're mentioned in ChatGPT 47 times this month—but then what? Most tools leave you guessing about next steps, waiting days for content recommendations, or staring at metrics that don't connect to business outcomes.
Passionfruit was built specifically to solve this gap between insight and action.
What Makes Passionfruit Different
Revenue Attribution from AI Channels
Unlike competitors that track vanity metrics (mentions, sentiment scores), Passionfruit connects directly to your analytics to show actual revenue generated from each AI search channel. The platform tracks:
Sessions from ChatGPT, Perplexity, and other LLMs
Active users from each AI platform
Total revenue attributed to AI search traffic
This means you can finally answer questions like "Is our ChatGPT visibility actually driving business results?" with hard numbers, not estimates.
Page-Level Citation Tracking
Most tools show you that you're being cited. Passionfruit shows you exactly which URLs are being referenced and by which AI platforms. This page-level granularity reveals:
Which specific content pieces are earning AI citations
URL patterns that perform best across different LLMs
Content gaps where you should be cited but aren't
Instant, Prioritized Action Plans
Where other platforms make you wait 72+ hours for recommendations, Passionfruit's system delivers instant, step-by-step optimization suggestions. These aren't generic tips—they're specific to your brand, prioritized by potential impact.
For example, rather than "improve your content," you might see:
"Create a collection page for vacation wear"
"Write blog on 'Comprehensive guide for summer essentials'"
"Get linen pants focused backlink from Vogue"
"Contribute to r/fashion with trendy insights"
Each recommendation comes with clear reasoning and expected impact on your AI visibility.
Full Team Collaboration
Unlike single-user dashboards that create information silos, Passionfruit is built for team collaboration from the ground up. Marketing, SEO, and content teams can work together in the platform, assign tasks, and track progress on AI optimization initiatives.
Real Results from Real Brands
Passionfruit has documented case studies showing measurable impact:
Custom Blinds Industry Leader: Achieved +71% AI visibility growth in just 8 weeks through Passionfruit's universal search marketing approach, with boosted keyword visibility and steady traffic growth.
Leading Energy Drink Brand: Saw +45.6% organic lift, ranking faster on high-volume queries and driving organic growth without additional ad spend using Passionfruit's search strategy.
Visily (Design Tool): Experienced an 11x increase in traffic using GEO optimization in just 2 months by expanding reach with Passionfruit's GEO targeting.
Pricing That Makes Sense
At $19/month to start, Passionfruit eliminates the barrier that keeps smaller teams from tracking their AI presence. This stands in stark contrast to competitors charging $500+/month for basic features.
The platform offers:
Global coverage with single, transparent pricing
No regional restrictions or premium tiers for multi-country tracking
Full team access without per-seat charges
All core features available from the entry tier
The Prompt Genius™ Advantage
Passionfruit includes Prompt Genius™ AI, which helps teams understand not just what people are asking AI assistants, but how to optimize for those specific query patterns. This feature analyzes successful AI responses and reverse-engineers the content characteristics that earn citations.
When Passionfruit Is the Right Choice
Passionfruit makes the most sense for:
Marketing teams frustrated by tools that provide data without direction
Growing brands that need to prove ROI from AI optimization efforts
Multi-channel marketers managing both traditional SEO and AI visibility
Resource-constrained teams that need immediate, actionable insights rather than raw data they have to analyze themselves
Businesses tracking multiple AI platforms that want one unified dashboard rather than checking ChatGPT, Perplexity, and Gemini separately
The platform is particularly valuable if your current approach to AI visibility involves manually checking responses, using spreadsheets to track mentions, or feeling uncertain about which optimization efforts will actually move the needle.
Getting Started with Passionfruit
Passionfruit's onboarding focuses on setting up tracking for your most critical business queries first, rather than overwhelming you with hundreds of generic prompts. The platform helps identify:
The questions your target customers are asking AI assistants
Current gaps in your AI visibility for those queries
Your strongest performing content for AI citations
Immediate opportunities for quick wins
From there, the step-by-step action plans guide your optimization efforts based on data, not guesswork.
Explore Passionfruit's AI visibility tracking capabilities to see how actionable AI optimization can drive measurable business results.
2. Semrush Enterprise AIO
Pricing: Enterprise pricing (contact for quote)
LLM Coverage: ChatGPT, Google AI Overviews, Gemini, Claude, Grok, Perplexity, DeepSeek
Semrush Enterprise AIO is the first enterprise-grade solution specifically designed for brand tracking across AI search platforms . The platform provides comprehensive monitoring with unparalleled data accuracy backed by over a decade of search visibility infrastructure .
Key Features:
Real-time brand mention tracking with daily updates
Advanced sentiment analysis and share of voice measurement
Competitor benchmarking across all major LLMs
Source credibility analysis and citation tracking
Customizable reporting integrated with Semrush's full SEO platform
On-demand expert support for AI search strategy development
Why Choose Semrush Enterprise AIO: The platform's integration with Semrush's proven SEO infrastructure provides the most reliable data accuracy in the industry. Unlike newer competitors, Semrush brings established technical capabilities to AI visibility tracking .
3. Semrush AI Visibility Toolkit
Pricing: $99/month
LLM Coverage: ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude
For teams not requiring enterprise-level features, the Semrush AI Visibility Toolkit offers comprehensive LLM SEO tools at an accessible price point .
Key Features:
AI visibility analysis across multiple platforms
Sentiment analysis and brand performance tracking
Prompt tracking for up to 10 high-value queries per LLM
Site audit specifically for AI crawlability issues
Competitor positioning analysis
Daily prompt tracking updates with weekly brand performance reports
Why Choose This Tool: The AI Visibility Toolkit's daily tracking updates, competitor monitoring, and sentiment analysis capabilities offer exceptional value compared to competitors at this price tier .
4. Profound
Pricing: Starting at $499/month (Profound Lite)
LLM Coverage: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, Grok
Profound processes over 100 million AI search prompts per month, making it one of the most comprehensive AI visibility tracking platforms .
Key Features:
Daily AI mentions tracking with visibility and share of voice percentages
Conversation Explorer revealing real-time AI search volume data
Multi-platform coverage with detailed citation tracking
Sentiment analysis and competitive benchmarking
AI-optimized content builder tool
Product tracking in ChatGPT Shopping
Why Choose Profound: The platform's Conversation Explorer tool is a breakthrough innovation that reveals previously invisible AI search volume data. Profound also provides enterprise-grade reporting capabilities with a "god-view" dashboard ideal for agencies managing multiple clients .
5. Peec AI
Pricing: Starting at €89/month (~$95 USD)
LLM Coverage: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews
Berlin-based Peec AI was one of the first platforms specifically designed for LLM brand visibility tracking .
Key Features:
Multi-model tracking with daily updates across all major LLMs
Actionable insights including prompt suggestions and competitor gap analysis
Intuitive dashboards with visibility shift alerts
Multi-country and multi-language support
Source impact analysis showing which content influences AI responses
Why Choose Peec AI: Peec offers enterprise-grade analytics at mid-market pricing with a streamlined, intuitive dashboard. The platform's early entry into the market provides more mature data collection compared to newer competitors .
6. Clarity ArcAI
Pricing: Contact for quote
LLM Coverage: ChatGPT, Google AI, Perplexity
Clarity ArcAI is an end-to-end platform for AI search optimization designed specifically for enterprises .
Key Features:
AI bot activity tracking and indexation monitoring
LLM prompt and question research capabilities
Brand visibility monitoring with sentiment analysis
AI Overviews and Google AI Mode tracking
AI Content Optimizer tool with step-by-step guidance
Hallucination detection to identify inaccurate AI responses
Why Choose Clarity ArcAI: It's the only platform that provides hands-on, detailed guidance for creating content that wins AI visibility. The ArcAI Insights tool offers specific recommendations on exactly what changes to make to existing content .
7. Scrunch AI
Pricing: Starting at $300/month
LLM Coverage: ChatGPT, Gemini, Perplexity, Meta AI
Scrunch AI differentiates itself through persona-driven visibility tracking .
Key Features:
Real-time brand monitoring across major AI platforms
Ranking position and share of voice tracking
Source attribution analysis
Configurable personas for personalized response analysis
Bot activity monitoring and user agent analysis
Why Choose Scrunch AI: The platform's unique persona-based segmentation allows you to see how different audience types encounter your brand in AI responses. Scrunch will soon release their Agent Experience Platform (AXP), which creates "a parallel AI-ready version of your site—served invisibly to AI agents" .
8. Otterly.ai
Pricing: Starting at $29/month (Lite plan)
LLM Coverage: ChatGPT, Google AI Overviews, Perplexity
Otterly.ai is a lightweight, budget-friendly platform ideal for small businesses and startups .
Key Features:
Automated daily monitoring across major platforms
Link citation analysis showing URL ranking in AI responses
Keyword-based prompt suggestions
Brand visibility index for your brand and competitors
Automated GEO audits
Why Choose Otterly.ai: Otterly provides the lowest-cost entry point for AI visibility tracking without sacrificing essential features. The platform's daily reporting and straightforward insights make it perfect for teams just beginning their AI visibility optimization journey .
9. Ahrefs Brand Radar
Pricing: $199/month per AI platform (add-on to Ahrefs plans)
LLM Coverage: ChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot
Ahrefs Brand Radar integrates seamlessly with Ahrefs' existing SEO toolset .
Key Features:
AI visibility tracking across five major platforms
Search Demand monitoring showing branded keyword trends
Web Visibility scanning for brand mentions
Competitive analysis benchmarking
AI citation tracking
Prompt clustering to discover content gaps
Why Choose Ahrefs Brand Radar: If you're already using Ahrefs for SEO, Brand Radar provides a unified dashboard combining traditional search and AI visibility metrics .
10. Writesonic GEO
Pricing: Starting at $16/month (free plan available)
LLM Coverage: ChatGPT, Claude, Google AI Overviews, Perplexity
Writesonic GEO combines visibility monitoring with content optimization tools .
Key Features:
Real-time visibility, share of voice, and sentiment tracking
Custom prompt, topic, and competitor monitoring
Instant optimization suggestions for content and websites
AI crawler monitoring and page-level accessibility insights
Product tracking in ChatGPT Shopping
Why Choose Writesonic GEO: Unlike competitors that only provide monitoring data, Writesonic includes content creation and SEO optimization tools, allowing you to immediately act on insights without switching platforms .
How to Choose the Right LLM Visibility Tool
With multiple platforms offering similar core features, here's how to make the right choice:
Define Your Specific Needs
Start by identifying what matters most: Are you primarily concerned with brand mentions, citation sources, or competitive positioning? Do you need detailed sentiment analysis or just basic visibility metrics?
Match Budget to Requirements
AI visibility tools range from $16/month to over $3,000/month for enterprise solutions. Consider whether an add-on to your existing SEO platform might be more cost-effective than a standalone solution.
Evaluate Platform Coverage
Ensure your chosen tool monitors the AI platforms your target audience actually uses. While ChatGPT is essential for most brands, you'll need to decide whether to track Gemini, Perplexity, Claude, or other platforms based on your specific market.
Check Data Refresh Rates
Some platforms update daily, while others refresh weekly or require manual updates. Daily tracking is ideal for brands actively optimizing their AI presence, while weekly updates may suffice for basic monitoring.
Consider Integration Capabilities
If you're already using tools likeGoogle Analytics 4](https://www.getpassionfruit.com/blog/how-important-is-seo-ultimate-guide-for-local-small-businesses-and-enterprises-in-age-of-ai-search-and-changing-user-behavior) or Google Search Console, look for AI visibility tools that integrate with your existing analytics stack for comprehensive performance tracking.
Measuring Success: Key Metrics for AI Visibility
Once you've chosen your LLM brand tracking tool, focus on these essential KPIs:
AI Visibility Score
This measures how frequently your brand appears in AI responses across different queries and platforms. Track your mention frequency, position within responses, and the context in which you're mentioned.
Share of Voice
What percentage of relevant AI responses mention your brand compared to competitors? This metric provides crucial competitive context and helps identify opportunities to increase your AI presence.
Citation Quality
Monitor which of your content sources are being cited and whether third-party sources mentioning your brand are authoritative. High-quality citations from respected sources carry more weight than mentions from low-authority sites.
Sentiment Score
Are AI platforms presenting your brand positively, negatively, or neutrally? Track sentiment trends over time to identify potential reputation issues before they escalate.
AI-Driven Traffic Growth
Use Google Analytics to monitor traffic specifically from AI referral sources. LLM visitors often show higher engagement rates because they arrive with specific, qualified intent.
The Future of AI Visibility and Brand Discovery
AI search is no longer emerging—it's here. As traditional search behaviors evolve and more users turn to AI assistants for recommendations, brands without visibility in these systems risk becoming invisible to an entire generation of searchers.
The tools on this list represent the current state of AI visibility tracking, but this category will continue to evolve rapidly. Look for these trends in 2025 and beyond:
Deeper integration between AI visibility tools and traditional SEO platforms
More sophisticated persona-based tracking showing how different audience segments encounter your brand
Enhanced commerce capabilities as platforms like ChatGPT Shopping gain traction
Predictive analytics helping brands anticipate visibility changes before they occur
Automated optimization recommendations that directly improve your AI presence
The brands that start monitoring and optimizing their AI visibility now will have a significant advantage over competitors who wait. With LLM SEO and generative engine optimization becoming core marketing disciplines, the time to invest in AI visibility tools is today.
Ready to take control of how AI platforms present your brand? Get started with Passionfruit to combine comprehensive visibility tracking with expert optimization strategies.
Frequently Asked Questions
How is AI visibility different from traditional SEO?
Traditional SEO focuses on ranking in search engine results pages (SERPs) with clickable links. AI visibility is about being mentioned and cited in AI-generated responses. While traditional SEO principles still matter, AI platforms use different signals to decide which brands to mention, requiring new optimization strategies.
Can I track AI visibility manually without specialized tools?
While you can manually test prompts in ChatGPT or Perplexity, this approach is impractical at scale. AI responses vary based on numerous factors, and tracking hundreds of relevant queries manually would be impossibly time-consuming. Specialized AI visibility tools automate this process and provide trend analysis impossible to achieve manually.
Which AI platforms should I prioritize for visibility tracking?
ChatGPT should be a priority for most brands given its massive user base. From there, consider Google AI Overviews (if you rely on Google search traffic), Perplexity (growing rapidly for research queries), and Gemini (for Google ecosystem integration). Your specific audience and industry will determine which other platforms matter most.
How quickly can I improve my AI visibility?
Improving AI visibility is similar to early-stage SEO—you're building a foundation for long-term authority. Initial improvements often appear within 4-6 weeks of implementing optimization strategies, but significant visibility gains typically take 3-6 months of consistent effort.
Do AI visibility tools work for local businesses?
Yes, especially for businesses where customers use AI assistants to find local service providers. Many tools offer location-specific tracking to see how you appear in geographically-relevant queries. This is increasingly important as local SEO evolves to include AI search.
How do AI visibility tools handle multiple brands or clients?
Most enterprise-tier tools offer multi-brand or multi-client dashboards, making them suitable for agencies or companies managing multiple properties. Look for platforms with white-label reporting capabilities if you're an agency presenting data to clients.
The AI revolution in search is accelerating, and brands need visibility into how they're being presented in this new landscape. Whether you choose an enterprise platform like Semrush Enterprise AIO, a mid-tier solution like Profound or Peec AI, or a budget-friendly option like Otterly.ai, the important thing is to start tracking your AI visibility today.
The brands winning in AI search aren't waiting for perfect solutions—they're using available tools to understand their current position and systematically improve it. Your competitors are likely already monitoring their AI presence. The question is: are you?
Learn more about optimizing your content for AI visibility and ensure your brand stays discoverable in the age of AI search.
