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Passionfruit
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About Passionfruit

Built for how buyers
search now.

Buyers ask Google, ChatGPT and Perplexity before they ever talk to sales. We help ecommerce brands and B2B SaaS companies show up in those answers, and we measure it against revenue.

Why we exist

Marketing that wins search has been gated behind enterprise budgets and slow onboarding. AI changed that. It gives a small, sharp team the leverage that used to take a department.

Aditya Raj Jain and Rishabh Chatterjee started Passionfruit in 2024 to build that system: intelligence that finds what matters across Google and AI answers, and experts who ship it, measured against revenue. The edge belongs to the team with the best system, not the biggest budget.

Founded
2024
Companies trust us with search
200+
Headquarters
New York

The founders

  • Aditya Raj Jain

    Aditya Raj Jain

    Co-founder and CEO

    Stanford, BA in Economics and MS in Management Science and Engineering. Helped launch UPI in India and worked on Mastercard Special Projects. Two-time founder.

    LinkedIn
  • Rishabh Chatterjee

    Rishabh Chatterjee

    Co-founder and CTO

    Carnegie Mellon. Built algorithmic trading and systems architecture at Bank of America. Two-time founder.

    LinkedIn

Backed by builders

Floodgate leads our round, with Stanford StartX and Carnegie Mellon’s VentureBridge.

Backed by
  • Floodgate
  • Stanford
  • Carnegie Mellon
Partnered with
  • Google
  • OpenAI
  • Anthropic
  • Mike Maples Jr.

    Mike Maples Jr.

    Lead investor

    Co-founder of Floodgate, and an early investor in Twitter, Lyft, Twitch and Roblox.

    LinkedIn
  • David Mawhinney

    David Mawhinney

    Advisor

    Founding executive director of Carnegie Mellon’s Swartz Center for Entrepreneurship, and a former venture capitalist and founder.

    LinkedIn

How we work

Marketing never misses a moment
Buyers decide in the time it takes to ask an AI. The system has to move at that speed.
Outcomes over tools
A dashboard that finds a problem and doesn’t fix it is a cost. Every signal becomes a task, and every task ships.
Outthink, outbuild, outdeliver
Find what competitors miss, ship what seems unlikely at the price, and finish what we start.
Wit and hunger
Neither is enough alone. The best work comes when sharp thinking and relentless execution move together.
Perfection in the parts nobody sees
Results hide in the details: schema, internal links, a product field an engine reads. We sweat those.
The playbooks are still being written
We publish what we learn, tests and misses included.

Two ways to work with us

Get found and chosen in AI answers.

Book a call and we will show you where Google and AI answers leave you out today, and what we would ship first to get you in.