Intelligence
Know what to do.
On every surface.
The intelligence layer behind every Passionfruit program: 5 areas and 16 capabilities, built in-house. It starts with your brand, watches Google and every AI engine, and learns from every action that ships.
Start with your brand. Then follow the money.
Brand context first, then every query segmented and tied to revenue and key events, measured across Google and every AI engine.
Tone, positioning, differentiators, seasonal peaks and active promotions, built from your data so every action stays on brand.
- Writing tone and positioning rules every page and brief is checked against.
- Differentiators in priority order, so the strongest claims lead.
- Seasonal peaks and live promotions, so the calendar shapes the work.
Behind the foundations
Start with your own numbers.
Book a call and we will connect your data and show you revenue by query, live.
Know what each AI says about you.
Track what buyers ask on every AI platform, read every answer, measure your visibility, and see who gets cited and recommended instead of you.
Hundreds of prompts across every AI search platform, by topic and location, each with share of voice, sentiment and position.
- Prompts built from your brand context, products and buyer questions.
- Share of voice, sentiment and position for every prompt, every run.
- Tracked by location, so you see what buyers in each market get.
Behind AI search
See your brand the way AI answers see it.
Book a call and we will run your top prompts live, across every major AI engine.
Catch every change first.
Your site and your competitors, watched every day, so problems and moves are caught when they happen, not in next quarter’s report.
Every page checked for title and meta, content, markup and performance issues, ranked by the traffic each page carries.
- Every URL scored against 49 checks, every day.
- Issues ranked by the traffic on the page, so the fixes that matter come first.
- Crawler access checked for Google and the AI engines alike.
Behind monitoring
Turn insights into shipped work.
Everything above becomes action items with grounded reasoning, mapped to how your team works and measured after they ship.
New pages, content revamps, meta and on-page updates, internal links and tech fixes in one prioritized list, each saying why it matters.
- Every task tied to the data that raised it.
- Primary and secondary keywords, and the AI prompts it should win.
- The questions the page has to answer before it ships.
Behind actions
Turn this on for your site.
Book a call and we will show you the first action items it raises for your brand.
Ask Oz. Anything.
Ask your data anything, in plain English, across SEO, AI search and the other channels connected to it. Specialists pull the answer from your own numbers.
05.1
Ask your data anything
Ask your data anything, in plain English, across SEO, AI search and the other channels connected to it. Specialists pull the answer from your own numbers.
- “Which non-branded queries am I ranking 10 to 15 for that I should run ads on?”
- “What is my performance over the last two weeks?”
- “Which competitors are showing up in AI search for me?”
Behind Ask Oz
Questions
Where does the data come from?
From your own Google Search Console and GA4 once they are connected, so every number is yours, plus AI referral traffic picked out in GA4.
Does it work for SaaS, without a checkout?
Yes. For SaaS we track key events such as demos, trials and signups, and tie them to the queries and pages that drove them.
How is brand context built?
The platform builds it from your site and data: tone, positioning, differentiators, seasonal peaks and promotions. You review it, and a brand context built with your team is an optional add-on.
Which AI engines do you track?
ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. We add engines as buyers adopt them.
Can we add our own prompts?
Yes. Your team can add prompts at any time, alongside the ones we build from your brand context.
Show 5 more questions
What are the 49 technical checks?
Title and meta, content, markup and performance checks on every page, including crawler access for AI engines.
Which competitors do you monitor?
The competitors you add, plus the brands that show up against you in search and AI answers. New and removed pages across all of them land in one feed.
How do you know what worked?
Each task is annotated on the page it changed, with clicks, revenue and key events before and after.
What can we ask Oz?
Anything in your data: SEO, AI search and the other channels connected to it, such as which queries to support with paid search.
Where do the answers come from?
From your own connected data: Search Console, GA4, AI visibility and every annotated action. Each answer shows the numbers behind it.
Every plan includes the intelligence. On Managed Service, our experts do the work.
You see real-time performance, every task and every annotated action as it ships.
Get found and chosen in AI answers.
Book a call and we will show you where Google and AI answers leave you out today, and what we would ship first to get you in.