Services: Generative engine optimization
Be the answer
AI gives.
Buyers ask ChatGPT, Gemini, Claude and Google AI what to buy. Passionfruit tracks what each one says about you, ships the work that changes it, and measures your share of every answer.
Search is AI-first now
The shortlist is made inside the answer
Buyers ask an AI engine for the best option and get three names. If you are not one of them, you are not considered.
AI cites sources, not rankings
Engines assemble answers from pages, threads and reviews they trust. Ranking first on Google does not guarantee a citation.
Each engine says something different
ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews each describe your category in their own way, and change week to week.
What we ship
- Prompt tracking
- Hundreds of prompts built from your brand and your buyers’ questions, run across every major AI engine on a schedule.
- Citation-ready content
- Pages that answer one question clearly, with the facts, comparisons and FAQs engines quote.
- Entity and brand clarity
- Consistent facts about your brand, products and positioning across your site and the sources AI reads.
- Citation gap work
- The sources AI cites instead of you become content, community and placement tasks.
- Sentiment and accuracy
- How each engine describes you, with wrong or outdated claims caught and corrected at the source.
- AI visibility reporting
- Share of voice, rank, sentiment and citation share against your competitors, over time.
How it runs
Build the prompt set
Prompts drawn from your brand context, products and the questions buyers actually ask, by topic and location.Read every answer
Every response from every engine is kept, with the brands, products and sources it mentions.Find the gaps
Where competitors are cited and you are not, and which sources the engines lean on.Ship the fixes
Experts ship pages, comparison content, community participation and placements aimed at those sources.Track the shift
Visibility, sentiment and citations measured per engine, and tied to AI referral traffic and revenue.
Driven by the intelligence, shipped by our experts
Track what buyers are asking
Hundreds of prompts across every AI search platform, by topic and location, each with share of voice, sentiment and position.
See it in IntelligenceWhy Passionfruit for GEO
Most GEO offerings stop at a visibility score. Passionfruit keeps every answer from every engine, so you can read exactly what ChatGPT, Gemini, Claude, Perplexity and Google AI say about you and your competitors, and which sources they used to say it.
Those sources become work. Experts ship the pages, comparison content, community participation and placements that change what engines cite, and the technical fixes that keep AI crawlers from being blocked by accident.
And AI search is measured like any other channel. AI referrals are reported next to organic search, tied to key events and revenue, so GEO earns its budget the same way SEO does.
Questions
What is generative engine optimization (GEO)?
GEO is the work of getting your brand cited and recommended in AI-generated answers, from ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. It covers what those engines read, what they say, and the sources they trust.
How is GEO different from traditional SEO?
SEO aims for rankings on a results page; GEO aims for a mention inside the answer. They share foundations, such as clear pages, technical health and authority, but GEO adds prompt tracking, citation sources and community presence.
What does a GEO service include?
Prompt tracking across engines, answer and sentiment monitoring, citation gap analysis, citation-ready content, community and review-site work, AI crawler access, and reporting tied to AI referral traffic and revenue.
How do you measure AI search visibility?
Your share of answers across a tracked prompt set, with average rank, sentiment and citation share per engine, compared with your competitors over time, plus sessions and revenue from AI referrals.
Which AI platform should we optimize for first?
The one your buyers use most, which your analytics usually shows. In practice we track all the major engines, because the same sources tend to move several of them at once.
See what we would ship first.
Book a call and we will show you where your brand stands on Google and in AI answers, and what we would ship first.