Services: Search engine optimization
SEO built for revenue,
not vanity.
Passionfruit finds the queries that earn, ships the pages and fixes that win them, and measures every change against revenue and pipeline in your own analytics.
Traffic is not the goal anymore
Clicks are getting scarcer
AI Overviews and answer engines resolve more queries on the results page. The clicks that remain are worth more, and harder to win.
Non-branded search is where growth hides
Branded traffic shows demand you already have. Growth comes from the non-branded and question queries where buyers have not picked yet.
Rankings without revenue get cut
SEO that reports traffic alone loses its budget. Programs that tie each page to orders, demos and pipeline get resourced.
What we ship
- Revenue-tied keyword roadmap
- Queries segmented into branded, non-branded and questions, ranked by the revenue and key events behind them.
- Content that ranks and converts
- Guides, comparison and use-case pages written from live query data and the questions each page must answer.
- On-page optimization
- Titles, meta, intros, headings and internal links rewritten from what buyers actually search for.
- Technical foundation
- Crawl, index, speed and schema fixes shipped in your CMS or codebase.
- Refreshes before decline
- Pages that are slipping get refreshed before they lose their rankings and citations.
- Reporting across the funnel
- Monthly reporting on visibility, traffic, revenue and pipeline, with every action annotated.
How it runs
Connect and baseline
Search Console and GA4 connected, brand context built, and every query tied to revenue and key events.Find what earns
The intelligence layer surfaces the pages and queries with the most revenue at stake.Ship the work
Experts ship content, on-page and technical changes inside your systems. Your team approves only what needs you.Measure every change
Each action is annotated on the page it changed and measured after it ships.Compound
What worked for your brand decides what ships next, month after month.
Driven by the intelligence, shipped by our experts
Segment query performance
Branded, non-branded and question queries side by side: clicks, impressions, CTR, position, revenue and key events, with what is gaining and declining.
See it in IntelligenceWhy Passionfruit for SEO
Most SEO agencies sell audits and monthly hours. Passionfruit runs SEO as a program tied to your revenue: every query segmented, every page connected to the orders, demos and pipeline it drives, so the work goes where the money is.
Our platform watches your site and your competitors every day and turns what it finds into prioritized action items. Experts whose whole job is organic search then ship that work inside your CMS or codebase, so recommendations do not sit in a slide deck.
Because the same pages now feed Google and AI answers, we measure both. Rankings, AI citations and revenue sit side by side, and every change is annotated and measured, so you can see what is working for your brand and what is not.
Questions
How can SEO services help SaaS and B2B companies grow?
By winning the non-branded and question queries buyers search before they pick a vendor, and tying those pages to demos, trials and pipeline. We prioritize the queries with revenue behind them, not the ones with the most volume.
How do you diagnose and recover a drop in organic traffic?
We split the drop by query segment, page and engine to find where it happened, then check technical changes, algorithm updates, competitor moves and AI Overviews on those queries. The fixes ship as action items and are measured as they land.
Do you produce and optimize SEO content?
Yes. Content production and optimization are part of every SEO program, from new guides and comparison pages to refreshes of pages that are slipping.
How do you measure the success of an SEO program?
Against revenue, pipeline and key events from search, split by branded and non-branded, alongside rankings and AI visibility. Every action is annotated so its effect can be measured.
See what we would ship first.
Book a call and we will show you where your brand stands on Google and in AI answers, and what we would ship first.