By industry: Ecommerce
Be the product
AI recommends.
Shoppers ask ChatGPT, Claude and Google what to buy. Passionfruit gets your brand discovered at every stop, with always-on intelligence and expert execution, and ties it all to revenue.
Search has never been bigger. Or more complicated.
The buyer’s journey now spans every search surface. Your strategy should too.
- ChatGPTExplore
“What are the best running shoes for flat feet?”
[1] reddit[2] review siteYour shoe is the first pick.
- Reddit· Validate
- YouTube· Research
GoogleSearch“best running shoes flat feet”
AI Overview
Cites Brand A, Brand B and two reviews.
Runners in the AI Overview recommend you, and your page ranks.
- Google reviews· Trust
ClaudeCompare“Compare Cloudrun vs Glide for long runs”
[1] reddit[2] review siteYou edge ahead on cushioning and stability.
- Google AI Mode· Fan-out
GoogleConfirm“cloudrun 4 review”
AI Overview
Cites Brand A, Brand B and two reviews.
Reviews, Reddit and YouTube back you up.
- Google Shopping· Price
Your storeBuyAdd to cartFound on Google Shopping at the right price, bought on your site.
In between: Reddit, YouTube, review sites, Google reviews, Google Shopping and TikTok.
What we run for you
- Content
- Guides, comparisons and answers for every stage.
- PDP optimization
- Product pages and attributes built for search and AI.
- On-page copy
- Category and landing page copy that ranks and converts.
- Programmatic pages
- Long-tail, product-led pages at scale.
- Technical
- Indexability, speed, schema and AI crawler access.
- Organic shopping
- Merchant Center feeds and listings tuned for Google and ChatGPT.
- Community engagement
- Reddit, Quora and Medium presence AI pulls from.
- Reporting and analytics
- Clear reporting tied to visibility and revenue.
Why Passionfruit for ecommerce brands
Shopping now starts with a question. A buyer asks ChatGPT for the best running shoes for flat feet, or Google for a gift for a coffee lover under $100, and gets a shortlist of three products before they ever see a store. If your product is not on that list, it is not considered. Passionfruit is built to put it there: on the product, collection and comparison pages engines quote, and in the reviews, threads and videos they trust.
Most agencies stop at rankings, and most tools stop at dashboards. We tie every query, citation and page to orders and revenue in GA4, product line by product line, so you can see which questions actually sell. That is how we decide what to ship next: PDP copy and attributes, collection pages, comparison content, Merchant Center feeds, or a Reddit thread that is shaping the answer.
And we ship it inside your store. Shopify, headless or custom, the work lands where your customers buy, built around your launches, seasonal peaks and promotions. Your team approves; experts whose whole job is organic search do the rest, and every change is measured after it goes live.
We measure what matters, all the way to revenue.
Every metric that matters, across Google and AI, split by branded and non-branded.
Top of funnel
BrandedNon-branded
- Traffic
- Visitors who come from organic search.
- Rankings and impressions
- Where and how often you show up.
- Share of voice
- How often AI recommends you against competitors.
- Citations and sentiment
- How often AI cites your pages, and how it describes you.
Middle of funnel
BrandedNon-branded
- Engagement rate
- Visitors who stay and interact.
- Drop-off rate
- Where visitors leave before converting.
Bottom of funnel
BrandedNon-branded
- Organic revenue
- By channel: Google, ChatGPT, AI Overviews and more.
- Key events
- Add-to-carts, signups and purchases.
- Revenue by keyword
- Revenue traced back to the queries that drove it.
Every option solves part of the problem. We solve all of it.
Tools give data. Agencies give playbooks. We give you intelligence and execution.
Coverage, from the table belowPassionfruit is scored as Managed Service: the platform plus experts who execute.
| Capability | Passionfruit | In-house | Tools | Freelancers | Traditional agencies |
|---|---|---|---|---|---|
| Drowning in data | |||||
| Prioritized action items | YesYes, prioritized | YesAlongside other priorities | NoData only, you interpret | YesWithin their specialty | YesOften templated playbooks |
| Revenue by keyword | YesProprietary data | No | No | No | No |
| Knows your brand | YesBrand context built in | Yes | No | YesLearns it over time | YesFrom an onboarding doc |
| Tracks competitor moves | YesNew pages flagged daily | NoAd hoc at best | YesRankings and share of voice | No | YesUsually quarterly |
| No bandwidth | |||||
| Owns the execution | YesAcross every vertical | YesWith your own team’s time | No | YesWithin a narrow scope | YesWithin the scope of work |
| Keeps work off your team | YesFully managed | No | NoYou do the work | NoYou manage them | YesMostly; you brief and review |
| Time to start work | YesExecution starts day 3 | NoMonths to hire | YesSign up the same day | YesQuick for a defined project | NoAfter the quarterly plan |
| Partners built for the old era | |||||
| Moves at the speed of search | YesReal-time signals | n/a | YesDaily data, you act on it | No | No |
| Learns with every action | YesEvery action annotated | n/a | No | No | No |
| Owns its technology | YesBuilt in-house | n/a | Yes | No | NoUsually rented tools |
| Not reliant on one person | YesSystem-led | n/a | Yes | NoOne person | YesA team, often junior-led |
See it in practice
Ranking for ingredient searches more than doubled an Ayurvedic brand's organic revenue in one month
- Organic search revenue
- +123%
- Non-branded clicks
- +34%
A 33% share of voice made a clean cosmetics brand the most-cited name in AI answers for its category
- AI share of voice in category
- #1
- AI-driven revenue
- +56%
Want results like these?
Book a call and we will show you where your brand stands today.
Questions
Which store platforms do you work on?
Shopify, headless and custom stacks. The work ships inside your store, not on a separate site.
How do you measure revenue from AI search?
We track referral traffic from AI engines and assisted conversions in GA4, alongside your citation share on key product queries.
Will this replace our paid search?
No, it works alongside it. Ask Oz shows which queries to support with paid search, and where organic and AI answers already win, so you can spend where it matters.
Ecommerce industries
- Apparel and fashionOwn the fit, fabric and occasion questions before the marketplaces do.
- Beauty and personal careWin skin-type and ingredient questions against Sephora, Ulta and the dupe sites.
- Food and beverageWin diet, recipe and flavor searches against grocery retail and recipe sites.
- Supplements and healthEarn AI trust with evidence, testing and claims that stay compliant.
- Health and wellnessSleep, fitness, recovery and self-care products and devices.
- Home, kitchen and furnishingsBig catalogs, long research cycles and Wirecutter-level scrutiny.
- Gifting and flowersSame-day delivery, occasion pages and peak-day readiness.
- JewelryEngagement rings, lab-grown, fine and demi-fine, won on trust.
- Bags, luggage and accessoriesCarry-on sizes, warranties and the r/onebag crowd.
- Not listed here?Book a call and we’ll show you what we’d run for your brand.
Get found and chosen in AI answers.
Book a call and we will show you where Google and AI answers leave you out today, and what we would ship first to get you in.