By industry: SaaS
Own your category
in the AI answer.
Passionfruit turns Google, ChatGPT, Claude and AI Overviews into pipeline, with always-on intelligence and expert execution.
Search has never been bigger. Or more complicated.
The buyer’s journey now spans every search surface. Your strategy should too.
- ChatGPTExplore
“What’s the best help desk software for a 50-person SaaS team?”
[1] reddit[2] review siteYou are on the shortlist, first.
- Reddit· Validate
- G2· Trust
GoogleSearch“best help desk software”
AI Overview
Cites Brand A, Brand B and two reviews.
The AI Overview names you for teams scaling support.
- Capterra· Trust
ClaudeCompare“Compare Brand A vs Brand B for scaling support”
[1] reddit[2] review siteYou edge ahead on AI agents and integrations.
- Google AI Mode· Fan-out
GoogleConfirm“brand a reviews and pricing”
AI Overview
Cites Brand A, Brand B and two reviews.
G2, Capterra and Reddit rate you highly.
- LinkedIn· Peers
Your websiteConvertBook a demoPricing, security and integrations answered before the call.
In between: Reddit, G2, Capterra, LinkedIn, YouTube walkthroughs and webinars.
What we run for you
- Content
- Problem, solution and vendor content for every stage.
- Comparison pages
- “Vs” and alternatives pages buyers and AI trust.
- Use-case pages
- A dedicated page for every job your product does.
- Buyer persona pages
- Pages for every role and industry you sell to.
- Programmatic pages
- Long-tail, high-intent pages at scale.
- Technical
- Indexability, schema, docs and AI crawler access.
- Product and feature pages
- Features, pricing and security, answered clearly.
- Buyer communities
- Reddit, G2, Slack and LinkedIn presence AI pulls from.
- On-page copy
- Landing and feature page copy that ranks and converts.
- Reporting and analytics
- Clear reporting tied to visibility and pipeline.
Why Passionfruit for SaaS and B2B
Software shortlists are written before the demo request. Buyers ask AI which help desk suits a 50-person team, what the alternatives to the tool they use today are, and whether a product fits their stack. The answers lean on comparison pages, use-case pages, documentation, G2, Capterra and Reddit. Passionfruit builds and earns presence on all of them, so you are in the answer when the shortlist is made.
We measure what a SaaS business actually runs on: demos, trials, signups and pipeline, traced back to the exact queries and prompts that drove them. Rankings and visibility scores are inputs, not the goal. That focus decides the work: the “vs” and alternatives pages that decide switches, persona and integration pages at scale, and the technical fixes that keep docs and features readable to AI crawlers.
Your ICPs and positioning are built into the brand context every page is checked against, so the content sounds like you and sells what you sell. Execution starts on day 3, and your team only reviews what needs you.
We measure what matters, all the way to revenue.
Every metric that matters, across Google and AI, split by branded and non-branded.
Top of funnel
BrandedNon-branded
- Traffic
- Visitors who come from organic search.
- Rankings and impressions
- Where and how often you show up.
- Share of voice
- How often AI recommends you against competitors.
- Citations and sentiment
- How often AI cites your pages, and how it describes you.
Middle of funnel
BrandedNon-branded
- Engagement rate
- Visitors who stay and interact.
- Drop-off rate
- Where visitors leave before converting.
Bottom of funnel
BrandedNon-branded
- Key events
- Demos, trials and signups, by channel.
- Pipeline
- Pipeline and revenue influenced by search.
- Key events by keyword
- Demos traced back to the queries that drove them.
Every option solves part of the problem. We solve all of it.
Tools give data. Agencies give playbooks. We give you intelligence and execution.
Coverage, from the table belowPassionfruit is scored as Managed Service: the platform plus experts who execute.
| Capability | Passionfruit | In-house | Tools | Freelancers | Traditional agencies |
|---|---|---|---|---|---|
| Drowning in data | |||||
| Prioritized action items | YesYes, prioritized | YesAlongside other priorities | NoData only, you interpret | YesWithin their specialty | YesOften templated playbooks |
| Key events by keyword | YesProprietary data | No | No | No | No |
| Knows your brand | YesICPs and positioning built in | Yes | No | YesLearns it over time | YesFrom an onboarding doc |
| Tracks competitor moves | YesNew pages flagged daily | NoAd hoc at best | YesRankings and share of voice | No | YesUsually quarterly |
| No bandwidth | |||||
| Owns the execution | YesEvery page type, end to end | YesWith your own team’s time | No | YesWithin a narrow scope | YesWithin the scope of work |
| Keeps work off your team | YesFully managed | No | NoYou do the work | NoYou manage them | YesMostly; you brief and review |
| Time to start work | YesExecution starts day 3 | NoMonths to hire | YesSign up the same day | YesQuick for a defined project | NoAfter the quarterly plan |
| Partners built for the old era | |||||
| Moves at the speed of search | YesReal-time signals | n/a | YesDaily data, you act on it | No | No |
| Learns with every action | YesEvery action annotated | n/a | No | No | No |
| Owns its technology | YesBuilt in-house | n/a | Yes | No | NoUsually rented tools |
| Not reliant on one person | YesSystem-led | n/a | Yes | NoOne person | YesA team, often junior-led |
See it in practice
How an AI presentation platform ranks #12 of 401 tools on AI search visibility
- AI visibility rank
- #12 / 401
- Average citation rank
- 3.2
How a B2B API security platform grew non-branded search 50% in one month
- Non-branded impressions
- +54%
- Non-branded clicks
- +50%
Want results like these?
Book a call and we will show you where your brand stands today.
Questions
Is this different from content marketing?
Yes. Content is one input. We also fix technical issues, build programmatic pages, earn citations off-site and measure it all against pipeline.
Can our team take parts of it in-house?
Yes. Every client gets the same intelligence our experts use, so your team can take on parts of the work whenever it is ready. To run it all in-house, Intelligence gives you the platform on its own, from $499 per month.
How long before we see results?
Work starts on day 3, and every change is measured after it ships, so you see what is moving page by page, in the platform and in the monthly report.
SaaS and B2B segments
- AI startupsStay current in answers that change with every model release.
- Financial servicesOutrank the comparison lists on the money keywords.
- Insurance providersWin coverage questions state by state, not just nationally.
- Insurance brokersOwn the local pack and the specialties you actually write.
- Healthcare softwareReach clinical, IT and compliance buyers before the RFP.
- Early-stage startupsWin your first customers from search with a brand-new domain.
- Growth-stage startupsDefend category answers and scale search into pipeline.
- Not listed here?Book a call and we’ll show you what we’d run for your brand.
Get found and chosen in AI answers.
Book a call and we will show you where Google and AI answers leave you out today, and what we would ship first to get you in.