Vacation rental software platform

40+ unindexed pages found and fixed: how a vacation rental SaaS grew search impressions 48% in a year

A B2B vacation rental software platform grew monthly search impressions 48% year over year and 23.8% month over month, and more than doubled tracked conversions, after a crawl audit found 40+ pages search engines had discovered but never indexed.

Published October 2026 · Results for February 2026 vs January 2026 and February 2025

Services: SEO, Technical SEO
Worked with: Managed Service
Audience: Hosts and property managers

The results

Monthly search impressions: +48%; Year over year, about 1.5M to 2.2M. Up 23.8% month over month (1.81M to 2.24M).
Key events: +150%; Month over month, 10 to 25. Tracked conversions more than doubled from a small base.
Branded impressions: +67%; Year over year, 14,084 to 23,537. Demand for the brand itself is growing.
Integrations page clicks: +391%; Month over month, 22 to 108, once the page was indexed and structured for search.

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About the client

A B2B SaaS company building software for the short-term and vacation rental industry. Its platform helps hosts and property managers run listings, bookings and the guest experience from one place, with channel management, an owner portal, integrations and guest-facing tools, backed by a deep library of host-education content.

The product was strong and the content footprint large. The problem sat upstream of both: a meaningful share of the site was not being indexed, so visibility the company had earned never reached a results page, whether on Google or in the AI answer engines its buyers now use to research software. For a company selling to operators who compare tools online, a page that never reaches a results page is demand that never starts. Producing more content would not fix that; making the existing site visible would.

The challenge

Pages weren't being indexed

A crawl audit found 40+ pages that search engines had discovered but never indexed: content Google knew existed but never ranked. Whole sections of the site were invisible to organic search.

The blog platform got in the crawler's way

The blog ran on a page builder that left rendering and crawl issues behind. High-value host content couldn't be read cleanly by Google, or by the AI answer engines buyers now use.

Rankings without structure

Key pages lacked FAQ and entity schema and had thin internal linking. Even where the site ranked, search engines had little structured signal to work with.

What we did

Find what search couldn't see, get it indexed, give it structure, then build the authority to make it rank.

Audit
40+ stuck pages found
Ran a full crawl and indexation audit. It surfaced 40+ discovered-but-not-indexed URLs and the technical debt behind them, and set the order of work: get pages seen before trying to make them rank.
Index
Blog replatformed
Fixed indexation and migrated the blog off its old page builder, so high-value pages render cleanly and get crawled, indexed and ranked. Stuck pages re-entered the index and climbed quickly once search engines could read them.
Structure
Schema live on key pages
Rolled out FAQ, Organization and Website schema across key pages, giving Google and AI answer engines structured signal about what the company does and making those pages eligible for richer results. Pages that had been readable but unlabeled now tell crawlers what they are about.
Build authority
+26 referring domains in a month
Redistributed internal link equity toward priority pages and ran a focused backlink campaign to add authority from outside the site. Branded clicks also rose 15% month over month, from 3,973 to 4,568, as higher-intent traffic grew.

The outcome

The site is fully crawlable and indexed again, and visibility is no longer capped by technical debt. The audit, index, structure and build cycle is set up to repeat as the content library grows.

Why it worked

The visibility had already been earned; it was hidden. Fixing indexation and rendering first meant every later step, from schema to links, worked on pages search engines could actually see, so each layer lifted the next instead of polishing content nobody could find.