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Shoptalk Fall 2025

Sep 17 to 19, 2025Chicago, McCormick Place

We were at Shoptalk Fall in Chicago, meeting retail and ecommerce teams about where their brands show up across Google and AI answer engines.

Shoptalk Fall 2025 logo

Shoptalk Fall is the autumn edition of Shoptalk, the conference where retail and consumer brand leaders meet to talk about where commerce is heading. The 2025 edition took over McCormick Place in Chicago for three days of keynotes, meetups and an expo floor.

We were there to meet retail and ecommerce teams and talk about a question every brand is now asking: when shoppers ask AI assistants what to buy, who gets recommended, and why. If we missed you in Chicago, book a call and we will walk you through where your brand stands across Google and AI answers.

When
Where
Chicago, McCormick Place