Integrations: Marketing intelligence
DataForSEO
integration
Passionfruit uses DataForSEO for market-wide search data: how much demand a topic has, who ranks for it, and how competitors are moving.
How the DataForSEO integration works
01Built in, nothing to connect
DataForSEO runs on Passionfruit’s own account. Your team does not need to set anything up.
02Size the opportunity
Search volume and trends show the demand behind topics you do not rank for yet.
03Read the results page
Live search results show who ranks, which features appear, and where an AI Overview sits.
04Watch competitors
Competitor rankings and movements feed the action items and competitor feed.
Key benefits
- See beyond your own data
- Search Console only shows queries you already appear for. Market data shows the rest.
- Better prioritization
- Opportunities are weighed by real demand, not guesses.
- Competitor context
- Know who you are up against on every query that matters.
Data and access
- No access to your systems
- DataForSEO works on public search data. It needs nothing from your accounts.
- What is sent
- Keywords, topics and domains we research on your behalf, such as your competitors.
Questions
Do we need a DataForSEO account?
No. It is included in Passionfruit and runs on our account.
How is this different from Search Console?
Search Console is your first-party data for queries you already show for. DataForSEO covers the wider market and your competitors.