Integrations: Web data
Firecrawl
integration
Passionfruit uses Firecrawl to crawl and render pages, so audits and competitor tracking reflect what engines actually see on the page.
How the Firecrawl integration works
01Built in, nothing to connect
Firecrawl runs on Passionfruit’s own account. Your team does not need to set anything up.
02Crawl and render
Pages are fetched and rendered, including content that loads with JavaScript.
03Read the page like an engine
Titles, headings, content, links and structured data are extracted for analysis.
04Feed audits and monitoring
Results power the daily technical audit and the competitor change feed.
Key benefits
- Audits that match reality
- Issues found on the rendered page, not just the raw HTML.
- Competitor changes, daily
- New and removed competitor pages caught the day they happen.
- Content gaps made concrete
- Compare what your page says with what ranking pages cover.
Data and access
- Public pages only
- Firecrawl reads publicly available pages. It needs no login to your systems.
- Polite crawling
- Crawls are paced so they do not strain your site.
Questions
Will crawling slow down our site?
No. Crawls are paced and limited to the pages we need.
Can it crawl pages behind a login?
No. It reads public pages, the same ones search engines and AI crawlers see.