Integrations: Commerce
Google Merchant Center
integration
Connect Merchant Center and Passionfruit checks your product feed for the gaps that keep products out of free listings and AI shopping answers.
How the Google Merchant Center integration works
01Connect your account
Grant access to the Merchant Center account that holds your product feed.
02Audit the feed
Every product is checked for disapprovals, missing attributes, weak titles and price or availability mismatches.
03Prioritize by revenue
Gaps are ranked by the products and categories that matter most to your revenue.
04Fix and monitor
Fixes are made in your feed source, and the feed is watched for new issues.
Key benefits
- More products eligible
- Fewer disapprovals and complete attributes mean more products can appear in free listings.
- Ready for AI shopping answers
- Complete titles, attributes and images give shopping answers the facts they need.
- Issues caught early
- New disapprovals and mismatches are flagged before they cost sales.
Data and access
- Feed and status data
- Passionfruit reads product data, diagnostics and listing status.
- Changes through your feed source
- Fixes are made in the system that generates your feed, such as your store or feed tool, so nothing is overwritten.
- Revoke any time
- Remove access from your Merchant Center users whenever you choose.
Questions
Do we need to run Shopping ads?
No. Free listings and organic shopping surfaces use the same feed, whether or not you advertise.
Where are feed fixes made?
In the source of your feed, such as Shopify or your feed tool, so changes persist on the next sync.