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The SEO, AEO & GEO Playbook: How Brands Are Winning AI-First Product Discovery
Mon, Jul 27, 2026Online
Nick Sands of Command Growth, Rishabh Chatterjee of Passionfruit and Josh Weiss of Bambi Baby on how AI search is changing product discovery, what SEO, AEO and GEO each take in practice, and where brands are putting their search budget for the rest of 2026.
A conversation with Nick Sands, Founder at Command Growth; Rishabh Chatterjee, Co-Founder and CTO at Passionfruit; and Josh Weiss, COO and Head of eCommerce at Bambi Baby.
What we cover:
- How AI-powered search is changing the way shoppers discover and evaluate products before they ever reach a brand's site
- The difference between SEO, AEO and GEO in practice: what each requires and where brands are putting their investment
- Structuring content and site architecture so AI search engines and answer engines surface it
- Measuring search visibility and organic performance when traditional rankings are no longer the full picture
- The role of reviews, UGC and third-party content in shaping AI-generated answers and recommendations
- Where brands are placing their search and discoverability bets for the rest of 2026: what's getting budget and what's getting cut
- When
- Where
- Online