Posts by Rishabh Chatterjee
GEO and AI Search
Multi-Turn AI Search: Why Your Brand Can Win the First Answer and Lose the Sale
In AI search the first answer opens the shortlist and the follow-ups close it. Why brands drop out after turn one, how to measure it, and what keeps you in.
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GEO and AI Search
What Is Share of Recommendation in AI Search, and How Do You Measure It?
Being mentioned in an AI answer is not the same as being chosen. What share of recommendation measures, how to calculate it, and where it misleads.
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GEO and AI Search
Why AI Visibility Tools Show Different Results for the Same Brand
Two AI visibility tools can score the same brand far apart and both be right. What drives the gap, which differences are noise, and what to ask before you trust a number.
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Get found and chosen in AI answers.
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