Organic revenue up 37% in a month as a size-inclusive activewear brand won more non-branded search
A size-inclusive activewear brand grew organic revenue 37% and organic orders 25% from March to April 2026, on 26% more non-branded clicks and 5,177 more ranking keywords, while most direct competitors lost organic visibility.
Published · Results for April 2026 vs March 2026
- Services
- SEO, GEO, Technical SEO, Content
- Worked with
- Managed Service
- Region
- United States
The results
- Organic revenue
- +37%
- April vs March 2026, with average order value up 9%.
- Non-branded clicks
- +26%
- Month over month. Shoppers finding the brand without searching its name.
- Organic orders
- +25%
- Month over month.
- Most-cited athleisure site in AI answers
- #1
- Out of 1,346 domains across ChatGPT, Perplexity and Google AI, Q1 2026.
Search footprint, April vs March 2026
| Metric | Change |
|---|---|
| Non-branded impressions | +28% |
| Ranking keywords | +5,177 (+36%) |
| Keywords showing a Google AI Overview | +58% |
| Average position, non-branded | 28.5 to 26.9 |
| Blog impressions | +22% |
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About the client
A US activewear brand built around soft, size-inclusive apparel for women and men, in sizes up to 4XL, sold direct to consumers online.
Most of its organic visibility came from people already searching the brand's name. The work set out to grow non-branded discovery across high-intent collection pages and content, so organic search would bring in more new customers.
The challenge
01
Discovery leaned on the brand name
Most organic clicks came from branded queries. The non-branded searches that bring in new customers, for leggings, sports bras and plus-size ranges, were under-developed.
02
Revenue pages were thinly optimized
Collection and category pages lacked the headings, meta descriptions and on-page content needed to rank and convert on non-branded terms.
03
Visibility outpaced clicks
Impressions were rising, but average positions sat in the high 20s and click-through stayed low, so growing visibility wasn't yet turning into revenue.
What we did
Refine the pages that earn revenue, publish into new demand, strengthen the site's structure, and build authority off-site.
Refine the revenue pages
30+ collection pages
Rewrote headings and meta descriptions across more than 30 collection and category pages, from leggings and sports bras to plus-size and maternity ranges, around the non-branded queries buyers actually run.
Publish into new demand
Blog clicks +13%
Launched a fitness content category with five workout guides, widening top-of-funnel coverage beyond product searches.
Strengthen the structure
Site health 0.72 to 0.75
Improved technical health and routed internal links toward high-intent revenue pages, so authority flowed to the collections that sell.
Build off-site authority
Placed answers and profiles on high-authority domains, including Quora, to strengthen signals for priority terms.
The outcome
Organic search now brings in a larger source of new-customer revenue, with non-branded discovery growing faster than branded.
Why it worked
No single change carried the month. Non-branded discovery, ranking footprint and conversion quality all improved together, which is what a repeatable program on the highest-intent pages produces, and it came while most competitors lost ground.
How we measured
- Period
- April 2026 vs March 2026
- Context
- April included a promotion, which lifted revenue. The non-branded clicks, impressions, keyword footprint and order volume above moved alongside it.
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