Businesses in ChatGPT, set up and run
Get your business set up in ChatGPT.
OpenAI's Businesses in ChatGPT lets you claim your profile, keep your details and products current, launch a Business Agent and see how people engage with you. We set it up and run it, along with the SEO and AI search work that gets you mentioned.
Backed by and partnered with industry leaders
Floodgate
Stanford
Carnegie Mellon
Google
OpenAI
Anthropic
We set it up and run it.
Claiming is the start. Your profile, product data and agent have to stay accurate as your catalog, prices and policies change, and the insights only help if someone acts on them.
Your ChatGPT profile
We claim and verify your business in Business Hub from an account your company controls, check every key detail against your website and marketplace listings before it goes live, connect your product feed or Shopify store, and keep it all current.
Your Business Agent
We write its guidelines from the product, shipping and returns policies you already publish, test it on the questions your customers actually ask, and keep it within OpenAI's Business Agents Policy: accurate information, no invented prices or availability, no pressure tactics.
Your insights, put to work
Every month we read your Business Hub insights (mentions, website clicks and discovery topics), track how you show up in ChatGPT answers next to your competitors, and turn the topics into a content brief: which pages to build, and where you're missing.
On Shopify? You're partly there
OpenAI says eligible products from Shopify merchants are already in ChatGPT through Shopify Catalog, and you can connect your store from your Shopify admin or from Business Hub. We check that your product data is complete and accurate before it goes out, then write and test your agent.
Claiming doesn't make ChatGPT recommend you.
OpenAI is clear that ChatGPT keeps making its own recommendations and comparisons. Claiming keeps your information accurate. It doesn't move you up.
In our experience, whether ChatGPT mentions a brand comes down to its own pages, its reviews and the third-party sources ChatGPT reads. That's the SEO, AEO and GEO work we run for 200+ companies, and we run it next to your Business Hub setup, so your profile is accurate and you're in the answers.
“ChatGPT continues to make independent recommendations and comparisons. Claiming does not guarantee higher placement or sales.”
Getting brands into ChatGPT's answers.
Results from our SEO and AI search work for two ecommerce brands, from their published case studies:
- Presence in AI answers
- 5x
- A D2C cognitive wellness brand went from about 6% to 31% of tracked AI answers in six months, and is now third in its category.
- Organic revenue
- +72%
- The same brand, December 2025 to May 2026 against the prior six months.
- Cited in ChatGPT and Perplexity
- #1
- A US women's occasion wear brand became the top result on all 10 tracked occasion-wear queries, with non-branded revenue up 74% month over month.
Cognitive wellness brand: about 6% to 31%5x
Results from individual client engagements, each over its own period. Outcomes vary. See all case studies
Book your ChatGPT checkHow we work.
A 30-minute call
We run the questions your customers ask about your category in ChatGPT and show you where you appear next to your competitors, and whether you're eligible for a Business Agent. It looks at ChatGPT's answers, not your profile, so it works before you've claimed anything.Setup
We claim and verify your business, connect your product data, and build and test your agent. You approve everything before it's published.Every month
Business Hub insights, competitor tracking in ChatGPT answers, a content brief from your discovery topics, and updates to your profile and agent as your business changes.
Questions
What is Businesses in ChatGPT?
A beta program from OpenAI, launched November 10, 2026. Businesses can claim their profile in ChatGPT, keep their information and product feeds current, see insights on how people engage with them and, if eligible in the US, launch a Business Agent.
Does claiming my business improve my ranking in ChatGPT?
No. OpenAI says claiming doesn't guarantee higher placement or sales, and ChatGPT continues to make independent recommendations. Claiming keeps your information accurate. Being recommended takes SEO and AI search work on your site and the sources ChatGPT reads.
Who can claim a business?
Eligible businesses where ChatGPT is offered. OpenAI says eligibility depends on industry, location and its verification and integrity checks, and claiming is initially available to eligible businesses with a website. You must own the business or be authorized to represent it.
Who can have a Business Agent?
Right now, eligible ecommerce and online service businesses in the US. OpenAI says access will expand to more types of businesses over time.
Will ChatGPT show my business if I don't have an agent?
It may. OpenAI says ChatGPT may show information about your business when customers ask relevant questions, whether or not you have an agent.
Can I see what customers say to ChatGPT or my agent?
No. OpenAI doesn't share users' conversations or Business Agent chats with businesses. Insights are aggregated and appear only once there are enough conversations to meet OpenAI's thresholds.
Does it cost anything?
OpenAI hadn't published pricing for Business Hub or Business Agents as of November 12, 2026. Our setup and management are part of Passionfruit's managed service, with custom pricing: after a strategy call we share a proposal with the scope, the term and the fee.
How is a Business Agent different from a ChatGPT ad?
An agent is a conversation with your business that people can choose to start from your profile. A business can also sponsor its agent and use it as the destination for ChatGPT ads. OpenAI labels sponsored placements and keeps them separate from ChatGPT's answers.
Is Passionfruit part of OpenAI?
No. Passionfruit is an independent SEO, AEO and GEO agency, not affiliated with or endorsed by OpenAI.
Facts about Businesses in ChatGPT on this page were checked on November 12, 2026, against OpenAI's announcement, Businesses in ChatGPT FAQ and Business Agents Policy.
Businesses in ChatGPT, Business Hub and Business Agents are OpenAI programs. Passionfruit is independent and not affiliated with or endorsed by OpenAI.
Ready to show up in ChatGPT?
Book a 30-minute call. We'll run your customers' questions in ChatGPT, show you where you stand next to your competitors, and what we'd set up first.