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GEO and AI Search

How ChatGPT, Gemini, Perplexity and AI Overviews choose which brands to cite, and how to earn and measure that visibility.

GEO and AI Search posts, page 2 of 5

How LLMs Search for Citations

Learn how LLMs find and evaluate citations for AI search, and what makes content more likely to be cited by ChatGPT, Gemini, Claude, and others.

Dewang MishraRead the post

Why AI Brand Recommendations Change With Every Query

Why AI Brand Recommendations Change With Every Query. Practical tactics to improve visibility in AI answers and organic search.

Dewang MishraRead the post

Google's SAGE Agentic AI Research

Google's SAGE Agentic AI Research. Actionable steps from Passionfruit's SEO and GEO team.

Dewang MishraRead the post

GEO Prompts That Unlock AI Search Visibility

GEO Prompts That Unlock AI Search Visibility. Practical tactics to improve visibility in AI answers and organic search.

Dewang MishraRead the post

Digital PR Strategies That Work in 2026 for maximum GEO gains

6 proven digital PR tactics to earn media coverage, build brand authority, and create newsworthy campaigns journalists actually want.

Shashank VermaRead the post

Track AI Search Traffic in GA4: Setup Guide and Best Practices

Tag and attribute AI referrals in Google Analytics 4. Includes GA4 setup, custom dimensions, UTM taxonomy, and dashboard templates.

Dewang MishraRead the post

Why AI Citations Lean on the Top 10: SERP Rankings Still Matter

New data reveals 40.58% of AI citations come from Google's top 10 results. What ranking #1 means for AI visibility and what you need to know about SERP position in 2025.

Dewang MishraRead the post

AI Search vs Traditional Search: What the 2026 Data Actually Shows

Discover what 2026 data reveals about AI search referrals, traditional organic traffic, conversions, AI citations, and the future of SEO.

Dewang MishraRead the post

How Desktop and Mobile Influence AI Search Traffic Referrals

Desktop drives 90%+ of AI search traffic from ChatGPT, Perplexity, and Gemini. Learn why mobile lags behind and how to optimize for generative AI traffic share across devices.

Dewang MishraRead the post

Entity-First SEO: Outrank Keywords for AI Overviews

Boost your SEO with entity-first strategies that surpass keywords. Learn how AI models enhance search visibility effectively.

Sanya BhatiaRead the post

How to Optimize for Multimodal AI Search

How to Optimize for Multimodal AI Search. Data-backed guidance for teams optimizing for AI and organic search.

Sanya BhatiaRead the post

AI Search vs SEO: Why AI Answers Beat SERPs Every Time

Explore how AI answers outperform SERPs and adapt your SEO strategies for better engagement and visibility.

Sanya BhatiaRead the post