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GEO and AI Search
How ChatGPT, Gemini, Perplexity and AI Overviews choose which brands to cite, and how to earn and measure that visibility.
GEO and AI Search posts
Passionfruit Is the First Company in India With Access to ChatGPT Ads: What We're Seeing Early
Passionfruit is the first company in India with access to ChatGPT Ads. Here is what early access as an OpenAI vendor partner is showing us about the format.
Dewang MishraRead the post
How AI answer engines decide which brands to cite
Buyers now ask ChatGPT, Perplexity and Gemini for a shortlist. Here is what those answers draw on, and what brands can do to show up in them.
Passionfruit TeamRead the post
Google Search Console's New AI Search Reports
Google Search Console finally adds native AI search performance reports. The honest read: useful data, no click numbers, and what to do anyway.
Dewang MishraRead the post
Google Preferred Sources: How to Get Picked for AI Mode and AI Overviews
Google preferred sources now appear in AI Mode and AI Overviews with a badge. How the feature works and how to get readers to select your site.
Dewang MishraRead the post
AI Search Statistics 2026: The Numbers Your Marketing Team Needs This Month
Verified AI search, GEO, and citation statistics for marketers in 2026, sourced and updated monthly. Adoption, traffic, conversion, and citation data.
Dewang MishraRead the post
Google AI Mode Ads: New Formats Explained (2026)
Google's new AI Mode ad formats, Conversational Discovery ads and Highlighted Answers, explained for advertisers and GEO teams in 2026.
Dewang MishraRead the post
Google I/O 2026: Every Announcement, and What It Means for SEO and GEO
Explore the biggest Google I/O 2026 announcements, including AI Mode, Universal Cart, Gemini updates, Search agents, and what they mean for SEO and GEO.
Dewang MishraRead the post
Getting Started with ChatGPT Ads: A Step-by-Step Setup Guide
Step-by-step ChatGPT Ads setup guide. Eligibility, account setup, campaign structure, character limits, and first-launch checklist.
Dewang MishraRead the post
How AI Search Treats User-Generated Content: Reviews, Forums, and Community Posts
AI search engines now cite Reddit, YouTube, and G2 more than most brand pages. The platform-specific UGC patterns and what brands can actually do.
Dewang MishraRead the post
How to Use Claude for AEO (Answer Engine Optimization)
Build a Claude-native AEO system for ChatGPT, Perplexity, Gemini, and Google AI Overviews. Baseline audits, CITED framework, schema workflows, 7-day setup.
Dewang MishraRead the post
Why AI Citations Might Not Be the Best Visibility Metric to Track
Passionfruit TeamRead the post
How to Monitor Your Brand Across ChatGPT, Perplexity, and AI Search
Your brand is either showing up in AI answers or it is not. Here is how to monitor across ChatGPT, Perplexity, and Google AI, which tools work by budget, and the 5-lever optimization playbook for when you find gaps.
Dewang MishraRead the post