Blog
Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
Perspectives posts, page 2 of 2
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AI Search vs SEO: Why AI Answers Beat SERPs Every Time
Explore how AI answers outperform SERPs and adapt your SEO strategies for better engagement and visibility.
AI Search vs Classic SEO vs AEO: Which Should I Fund This Quarter?
AI Search vs Classic SEO vs AEO. Data-backed guidance for teams optimizing for AI and organic search.
Dewang MishraRead the post
From SEO to GEO: The Evolution of Search and What It Means for Your 2025 Marketing Strategy
Master the shift from SEO search optimization to GEO with AI-powered strategies. Get actionable insights for voice search and generative engines.
Passionfruit TeamRead the post
Your E-commerce Site Is About to Go Invisible on AI Search
WARNING: AI Overviews erased 40% of e-commerce traffic overnight. Learn Generative Engine Optimization (GEO) before your store goes invisible. Act now →
Swarit SharmaRead the post
X/Twitter for SEO: A Contrarian's Guide to Building Real Authority
Use Twitter to build real brand authority and boost SEO rankings. Strategic framework shows how to create expertise signals Google actually rewards.
Dewang MishraRead the post
How Ads in AI Search Will Change Brand Discovery and SEO in Future
Google's AI Mode ads reshape how brands get found. Get the 30-day roadmap for AI search advertising success. Real data from Marketing Live 2025.
Dewang MishraRead the post