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Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
News and Analysis posts
Businesses in ChatGPT: What Launched and How to Claim Your Business
Since November 10, 2026, OpenAI lets businesses claim a ChatGPT profile, add product feeds, see mentions, and, in the US, run an agent. What launched, how to claim, and what it does not change.
Rishabh ChatterjeeRead the post
Google Search Console's New AI Search Reports
Google Search Console finally adds native AI search performance reports. The honest read: useful data, no click numbers, and what to do anyway.
Dewang MishraRead the post
Google Preferred Sources: How to Get Picked for AI Mode and AI Overviews
Google preferred sources now appear in AI Mode and AI Overviews with a badge. How the feature works and how to get readers to select your site.
Dewang MishraRead the post
Google AI Mode Ads: New Formats Explained (2026)
Google's new AI Mode ad formats, Conversational Discovery ads and Highlighted Answers, explained for advertisers and GEO teams in 2026.
Dewang MishraRead the post
Google I/O 2026: Every Announcement, and What It Means for SEO and GEO
Explore the biggest Google I/O 2026 announcements, including AI Mode, Universal Cart, Gemini updates, Search agents, and what they mean for SEO and GEO.
Dewang MishraRead the post
Should I Create an llms.txt File? Google's 2026 Guidance, Explained
Google Search says skip llms.txt. Chrome's Lighthouse audits for it. Here's the honest decision framework for your site in 2026.
Dewang MishraRead the post
What the New Meta Ads + Claude MCP Actually Does (and What It Doesn't)
What the New Meta Ads + Claude MCP Actually Does. Practical tactics to improve visibility in AI answers and organic search.
Dewang MishraRead the post
What Changed with Google Drops FAQ Rich Results and What to Do Now
Google deprecated FAQ rich results on May 7, 2026. What changed, whether to remove FAQ schema, and what it means for AI search.
Dewang MishraRead the post
ChatGPT Product Feed Ads: What Retailers Need to Know in 2026
ChatGPT product feed ads let retailers auto-generate sponsored placements from product catalogs. What changed on May 12, 2026, and how to qualify.
Dewang MishraRead the post
What is Google's UCP Update? Carts, Catalogs, Loyalty
Universal Commerce Protocol update adds Cart, Catalog, Identity Linking. What Google's UCP changes mean for retailers in AI shopping.
Dewang MishraRead the post
Google Ads Journey-Aware Bidding: What Advertisers Need to Know
Google Ads Journey-Aware Bidding lets Search campaigns learn from the full lead-to-sale journey. What it does, who it helps, and how to prepare in 2026.
Dewang MishraRead the post
Google's Task-Based Search: 7 SEO Implications That Change How You Rank
Google's task-based search is reshaping SEO. See 7 implications for schema, local search, structured data, and AI visibility you need to act on now.
Dewang MishraRead the post