Blog
Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
Perspectives posts
ChatGPT Wallet: What It Is and What It Means for E-commerce
Everything brands need to know about ChatGPT Wallet: how it works, why it beats Instant Checkout, the Apple Pay parallel, and what e-commerce brands should do now.
Rishabh ChatterjeeRead the post
AI Search Simulation vs Real-World Performance: What Can You Actually Prove?
Simulated AI answers show what a model could say; real-world data shows what buyers saw and did. What each can prove, and how to run a test that holds up.
Rishabh ChatterjeeRead the post
How to Measure AI Search Visibility Without Misleading Your Marketing Team
AI visibility numbers mislead when samples are read as measurements. The sample sizes, definitions, and data sources that keep your reporting honest.
Rishabh ChatterjeeRead the post
Multi-Turn AI Search: Why Your Brand Can Win the First Answer and Lose the Sale
In AI search the first answer opens the shortlist and the follow-ups close it. Why brands drop out after turn one, how to measure it, and what keeps you in.
Rishabh ChatterjeeRead the post
What Is Share of Recommendation in AI Search, and How Do You Measure It?
Being mentioned in an AI answer is not the same as being chosen. What share of recommendation measures, how to calculate it, and where it misleads.
Rishabh ChatterjeeRead the post
Why AI Visibility Tools Show Different Results for the Same Brand
Two AI visibility tools can score the same brand far apart and both be right. What drives the gap, which differences are noise, and what to ask before you trust a number.
Rishabh ChatterjeeRead the post
ChatGPT Ads vs. AEO: Should You Pay to Appear in ChatGPT or Earn It Organically?
ChatGPT ads buy placement below the answer. AEO earns citations inside it. Here is how to decide between paid and organic AI search visibility for your brand.
Dewang MishraRead the post
How AI answer engines decide which brands to cite
Buyers now ask ChatGPT, Perplexity and Gemini for a shortlist. Here is what those answers draw on, and what brands can do to show up in them.
Passionfruit TeamRead the post
Why AI Citations Might Not Be the Best Visibility Metric to Track
Passionfruit TeamRead the post
Your Search Console Data Has Been Wrong for a Year
Passionfruit TeamRead the post
Why AI Brand Recommendations Change With Every Query
Why AI Brand Recommendations Change With Every Query. Practical tactics to improve visibility in AI answers and organic search.
Dewang MishraRead the post
Why AI Citations Lean on the Top 10: SERP Rankings Still Matter
New data reveals 40.58% of AI citations come from Google's top 10 results. What ranking #1 means for AI visibility and what you need to know about SERP position in 2025.
Dewang MishraRead the post