Blog
Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
Guides posts
Internal Linking for AEO: How to Structure Site Architecture So AI Engines Find and Cite the Right Page
Internal linking affects which pages AI engines cite. Here is how to structure site architecture for generative engine optimization so the right page gets found.
Dewang MishraRead the post
Content Decay Is Real: A Framework for Auditing and Refreshing Blog Content Before Rankings Drop
Content decay costs rankings before you notice. Here is a framework for identifying which blog posts need a refresh, when to update them, and what to change.
Dewang MishraRead the post
From AI Citations to Pipeline: How to Prove Generative Engine Optimization Drives Revenue, Not Just Mentions
How to prove GEO ROI to your CFO. A framework for connecting AI citations to pipeline and revenue using GA4, CRM attribution, and self-reported data.
Dewang MishraRead the post
SaaS SEO Agency Evaluation: The Questions to Ask Before You Sign a Contract
What to ask a SaaS SEO agency before signing. Evaluation criteria, red flags, and the questions that separate B2B SaaS specialists from generalists with a logo.
Dewang MishraRead the post
SEO and AEO for Wix and Squarespace: How to Optimize Without Migrating Platforms
Squarespace SEO and Wix SEO optimization are possible without migrating platforms. Here is what each platform handles, where the gaps are, and how to close them.
Dewang MishraRead the post
Shopify SEO Agency Evaluation: What to Check Before You Hire One
Here’s what to check before hiring a Shopify SEO agency in 2026. Evaluation criteria, red flags, and how to tell a platform specialist from a generalist.
Dewang MishraRead the post
How to Earn High-Quality Backlinks for B2C SaaS Without Spammy Guest Posts
6 proven strategies Business-to-Consumer SaaS companies use to earn backlinks that drive revenue, not rankings. No spam required.
Shashank VermaRead the post
Getting Started with ChatGPT Ads: A Step-by-Step Setup Guide
Step-by-step ChatGPT Ads setup guide. Eligibility, account setup, campaign structure, character limits, and first-launch checklist.
Dewang MishraRead the post
How AI Search Treats User-Generated Content: Reviews, Forums, and Community Posts
AI search engines now cite Reddit, YouTube, and G2 more than most brand pages. The platform-specific UGC patterns and what brands can actually do.
Dewang MishraRead the post
How to Use Claude for AEO (Answer Engine Optimization)
Build a Claude-native AEO system for ChatGPT, Perplexity, Gemini, and Google AI Overviews. Baseline audits, CITED framework, schema workflows, 7-day setup.
Dewang MishraRead the post
How to Use Claude for Ecommerce: Analytics, D2C Workflows, and Skills [2026 Guide]
PDP copy at scale, brand voice Skills, Shopify and Klaviyo connectors, and 6 workflows D2C operators use to ship on-brand catalog content in hours.
Dewang MishraRead the post
Schema Markup Playbook for GEO: 15 Templates by Industry
Copy-paste JSON-LD templates for 15 industries plus the foundation schema every site needs. Built for AI citation, validated against schema.org and Google.
Dewang MishraRead the post