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Insights
Research and playbooks on winning search across Google and AI answer engines, from GEO and technical SEO to tools and ecommerce.
Insights posts, page 2 of 17
Technical SEO
What Changed with Google Drops FAQ Rich Results and What to Do Now
Google deprecated FAQ rich results on May 7, 2026. What changed, whether to remove FAQ schema, and what it means for AI search.
Dewang MishraRead the post
Ecommerce and SaaS
ChatGPT Product Feed Ads: What Retailers Need to Know in 2026
ChatGPT product feed ads let retailers auto-generate sponsored placements from product catalogs. What changed on May 12, 2026, and how to qualify.
Dewang MishraRead the post
Ecommerce and SaaS
What is Google's UCP Update? Carts, Catalogs, Loyalty
Universal Commerce Protocol update adds Cart, Catalog, Identity Linking. What Google's UCP changes mean for retailers in AI shopping.
Dewang MishraRead the post
Ecommerce and SaaS
Google Ads Journey-Aware Bidding: What Advertisers Need to Know
Google Ads Journey-Aware Bidding lets Search campaigns learn from the full lead-to-sale journey. What it does, who it helps, and how to prepare in 2026.
Dewang MishraRead the post
GEO and AI Search
How AI Search Treats User-Generated Content: Reviews, Forums, and Community Posts
AI search engines now cite Reddit, YouTube, and G2 more than most brand pages. The platform-specific UGC patterns and what brands can actually do.
Dewang MishraRead the post
SEO Strategy
Google's Task-Based Search: 7 SEO Implications That Change How You Rank
Google's task-based search is reshaping SEO. See 7 implications for schema, local search, structured data, and AI visibility you need to act on now.
Dewang MishraRead the post
GEO and AI Search
How to Use Claude for AEO (Answer Engine Optimization)
Build a Claude-native AEO system for ChatGPT, Perplexity, Gemini, and Google AI Overviews. Baseline audits, CITED framework, schema workflows, 7-day setup.
Dewang MishraRead the post
Tools and Agencies
How to Use Claude for Ecommerce
PDP copy at scale, brand voice Skills, Shopify and Klaviyo connectors, and 6 workflows D2C operators use to ship on-brand catalog content in hours.
Dewang MishraRead the post
Technical SEO
Schema Markup Playbook for GEO: 15 Templates by Industry
Copy-paste JSON-LD templates for 15 industries plus the foundation schema every site needs. Built for AI citation, validated against schema.org and Google.
Dewang MishraRead the post
GEO and AI Search
Why AI Citations Might Not Be the Best Visibility Metric to Track
Passionfruit TeamRead the post
Technical SEO
Your Search Console Data Has Been Wrong for a Year
Passionfruit TeamRead the post
Ecommerce and SaaS
How to Optimize Product Feeds for ChatGPT Shopping, Perplexity, and AI Commerce
83% of ChatGPT's product recommendations come from Google Shopping data. Your Merchant Center feed is already powering AI commerce. Here is the prioritized audit framework, the fields most brands miss, and how to monitor whether AI agents actually recommend your products.
Dewang MishraRead the post