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Insights
Research and playbooks on winning search across Google and AI answer engines, from GEO and technical SEO to tools and ecommerce.
Insights posts
SEO Strategy
How to Earn High-Quality Backlinks for B2C SaaS Without Spammy Guest Posts
6 proven strategies Business-to-Consumer SaaS companies use to earn backlinks that drive revenue, not rankings. No spam required.
Shashank VermaRead the post
GEO and AI Search
How AI answer engines decide which brands to cite
Buyers now ask ChatGPT, Perplexity and Gemini for a shortlist. Here is what those answers draw on, and what brands can do to show up in them.
Passionfruit TeamRead the post
Tools and Agencies
Best GEO Agencies for Shopify Brands in 2026
Eight GEO agencies for Shopify brands in 2026, ranked by Shopify-specific AI search mechanics and named case studies. Honest selection criteria.
Dewang MishraRead the post
GEO and AI Search
Google Search Console's New AI Search Reports
Google Search Console finally adds native AI search performance reports. The honest read: useful data, no click numbers, and what to do anyway.
Dewang MishraRead the post
GEO and AI Search
Google Preferred Sources: How to Get Picked for AI Mode and AI Overviews
Google preferred sources now appear in AI Mode and AI Overviews with a badge. How the feature works and how to get readers to select your site.
Dewang MishraRead the post
GEO and AI Search
AI Search Statistics 2026: The Numbers Your Marketing Team Needs This Month
Verified AI search, GEO, and citation statistics for marketers in 2026, sourced and updated monthly. Adoption, traffic, conversion, and citation data.
Dewang MishraRead the post
GEO and AI Search
Google AI Mode Ads: New Formats Explained (2026)
Google's new AI Mode ad formats, Conversational Discovery ads and Highlighted Answers, explained for advertisers and GEO teams in 2026.
Dewang MishraRead the post
Tools and Agencies
Best AI SEO and GEO Agencies for High-Growth Startups in 2026
15 AI SEO and GEO agencies that work with seed-to-Series C startups under $8K/month. Pricing, best fit, and honest caveats for founders.
Dewang MishraRead the post
GEO and AI Search
Google I/O 2026: Every Announcement, and What It Means for SEO and GEO
Explore the biggest Google I/O 2026 announcements, including AI Mode, Universal Cart, Gemini updates, Search agents, and what they mean for SEO and GEO.
Dewang MishraRead the post
Technical SEO
Should I Create an llms.txt File? Google's 2026 Guidance, Explained
Google Search says skip llms.txt. Chrome's Lighthouse audits for it. Here's the honest decision framework for your site in 2026.
Dewang MishraRead the post
GEO and AI Search
Getting Started with ChatGPT Ads: A Step-by-Step Setup Guide
Step-by-step ChatGPT Ads setup guide. Eligibility, account setup, campaign structure, character limits, and first-launch checklist.
Dewang MishraRead the post
Tools and Agencies
What the New Meta Ads + Claude MCP Actually Does (and What It Doesn't)
What the New Meta Ads + Claude MCP Actually Does. Practical tactics to improve visibility in AI answers and organic search.
Dewang MishraRead the post