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Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
News and Analysis posts, page 2 of 2
What Anthropic's Most Powerful AI Model Means for Marketing Teams in 2026: Claude Mythos Preview
nthropic announced Claude Mythos Preview, the most powerful AI model ever benchmarked, and restricted public access. Here is what the 93.9% SWE-bench score, the 97.6% USAMO result, and the Project Glasswing partner list mean for marketing teams building AI workflows in 2026.
Dewang MishraRead the post
How Google was reporting Wrong data for GSC for Months: Google Search Console Impression Bug
Learn why Google Search Console reported incorrect data, what caused the reporting issue, which metrics were affected, and what SEOs should know.
Dewang MishraRead the post
Google Says Crawling Your 404 Pages Is a Good Sign: What Marketers Need to Do About It
Mueller confirmed 404 crawling signals Google values your content. Here is the decision framework for when to fix, redirect, or leave 404s alone, plus the soft 404 trap most sites miss.
Dewang MishraRead the post
Google's SAGE Agentic AI Research
Google's SAGE Agentic AI Research. Actionable steps from Passionfruit's SEO and GEO team.
Dewang MishraRead the post
What Google's Universal Commerce Protocol Means for Your SEO Strategy?
What Google's Universal Commerce Protocol Means for Your SEO Strategy. Actionable steps from Passionfruit's SEO and GEO team.
Dewang MishraRead the post
How ChatGPT’s Instant Checkout is Changing Ecommerce
ChatGPT’s instant checkout streamlines online shopping with AI, enhancing user experience and simplifying payment processes for ecommerce.
Google’s September Shake-Up
See a ranking drop after the September update? We show you how to diagnose the real cause and recover from the latest SEO updates with a clear plan.
Dewang MishraRead the post
Why Website Pages Are Getting De-indexed After June 2025 Google Core Update: Complete Recovery Guide
Your pages got unindexed after Google's June update? Get step-by-step fixes for technical issues and content problems causing deindexing.
Dewang MishraRead the post
How Virtual Influencers Like Mia Zelu Are Changing Marketing
Explore top AI-generated influencers and virtual models like Mia Zelu, Lil Miquela, Shudu, and Noonoouri, and see how brands use them for marketing.
Swarit SharmaRead the post