Blog
Notes on search,
human and AI.
What we are learning about getting brands cited, ranked and bought, across Google and AI answer engines.
Guides posts, page 2 of 12
How to Optimize Product Feeds for ChatGPT Shopping, Perplexity, and AI Commerce
83% of ChatGPT's product recommendations come from Google Shopping data. Your Merchant Center feed is already powering AI commerce. Here is the prioritized audit framework, the fields most brands miss, and how to monitor whether AI agents actually recommend your products.
Dewang MishraRead the post
How to Build a Content Strategy That Works Across All Four Buyer Behaviors
80% of buyers skip the traditional funnel. Google and BCG's 4S framework (search, scroll, shop, stream) shows how buyers actually behave. Here is how to audit your content against all four modes, find your gaps, and build the strategy that captures buyers wherever they are.
Dewang MishraRead the post
How to Monitor Your Brand Across ChatGPT, Perplexity, and AI Search
Your brand is either showing up in AI answers or it is not. Here is how to monitor across ChatGPT, Perplexity, and Google AI, which tools work by budget, and the 5-lever optimization playbook for when you find gaps.
Dewang MishraRead the post
Google Shopping Feed Optimization: 12 Ways to Lower CPC and Increase Conversions
Your product feed determines where your Shopping ads appear and how much you pay per click. These 12 optimization tactics improve CTR, lower CPC, and drive more revenue.
Dewang MishraRead the post
Niche Keyword Research: How to Find Low-Competition Keywords That Actually Convert
Search Engine OptimiThe 7-step niche keyword research process that finds low-competition, high-converting keywords. Includes keyword mapping framework, SERP validation methods, and the AI search step every other guide misses.zation, Generative Engine Optimization, and Omni Channel Ads Management under one roof. Backed by top tier investors and advisors.
Dewang MishraRead the post
How to Connect Claude MCP to Your Entire Marketing Stack with Claude Connector
The complete independent guide to every marketing MCP connector for Claude. SEO tools, CRM, analytics, email, and automation. Setup steps, real workflows, and pricing for 35+ connectors.
Dewang MishraRead the post
How to Do Keyword Clustering for Entity-Based AI Search
The 5-step process for clustering keywords around entities instead of strings. Entity extraction, salience scoring, entity-bridge pages, and the measurement framework for AI citation tracking.
Dewang MishraRead the post
How to Optimize Landing Pages for Higher Conversions: The 2026 Guide With Industry Benchmarks
10 landing page optimization levers ranked by conversion impact, with benchmarks by industry and traffic source. Includes AI search optimization and pre-launch audit checklist.
Dewang MishraRead the post/cover.webp)
How to Use Claude Projects for Marketing Teams: The Complete Setup Guide (With Templates)
Learn how to set up Claude Projects for marketing teams with custom instructions, templates, and workflows for SEO, content, email, paid media, and social.
Dewang MishraRead the post
How to Use Gated Content for Lead Generation Without Killing Your SEO or AI Visibility
Gate the right content, leave the rest open. The decision framework with conversion benchmarks, form optimization data, nurture sequences, and the hybrid model that captures leads without killing organic reach.
Dewang MishraRead the post
How to Use Claude for Marketing
Set up Claude Projects, Skills, and Connectors for marketing in 7 days. Copy-paste workflows for content, email, SEO, and competitive intelligence. No coding required.
Dewang MishraRead the post
How to Map Content to Every Stage of the Buyer's Journey: SEO Funnel Strategy
Build an SEO funnel that converts not just ranks. Step-by-step guide to mapping keywords, content, and internal links to TOFU, MOFU, and BOFU stages for SaaS and ecommerce.
Dewang MishraRead the post